When to Hire a Copywriter: 5 Signs For Business Owners to Note
Guest Blog by Elle Rosselli, Founder at ClearCopyWorks
Creating content for your business is a vital part of what you do.
How else can you attract new leads, turn them into raving fans through engagement, and convert them into delighted clients that will pass along referrals?
You may be great at coming up with ideas for new content, and you can obviously write, but how do you know when your efforts are enough and when to hire a copywriter?
A good copywriter can take your ideas and run with them, creating content that is both engaging and effective.
And free you up to concentrate on other business-operating strategies.
Let's explore why–and when–you want to work with one.
When should you hire a copywriter?
You might be sitting there, thinking, "I can do my own writing."
And of course, you can, but are you writing effectively?
Are your sales conversions where they should be?
Are you happy with your website traffic?
What about your social engagement?
Click-throughs on your emails?
Or could things be better?
If you're like most business owners, when you first started out, you had no choice but to DIY it all.
But, as your business has grown and gotten busier, that’s changed.
Now that it’s time to focus on better-performing sales copy for your website, sales emails, and social content, things have gotten a bit tricker, haven’t they?
5 signs that it’s time to hire a copywriter
1. You're not getting the results you want.
If your website traffic is low, your social media engagement isn't where you'd like it to be, or your conversion rates are dismal, then it's time to rethink your content strategy.
A good copywriter can help you create engaging and effective copy that will turn things around.
2. You don't have time for content creation.
If you're doing all the writing yourself and your business is busy, when do you find the time to create that engaging content?
You could try writing your own sales copy or crafting converting words for your website when you can steal a few minutes here or there. But even professionals need hours upon hours to write effective copy.
How much time can you afford to give up?
3. You're not a professional writer.
Being an expert in your chosen field doesn’t automatically mean you know how to write about it in a way that connects with your audience.
You might struggle with getting your point across or finding the right words to convince potential customers to buy from you.
A copywriter can help by taking your ideas and turning them into persuasive actions that get client clicks.
4. You don't know where to start when it comes to writing.
Writing is a skill that takes time and practice, but when you're eager to get your message out into the world and gain new followers, you want things done as quickly as possible.
Your copywriter can handle everything so you don't have to worry about figuring out where to start.
(Hint: it's more complicated than you think. Voice of client research, optimizing your offer, brand voice analysis, and more, make writing copy a very involved job.)
5. You don't have a content strategy.
If you're putting out random thoughts and ideas on your website, social media, or in your email blasts without any sort of organization or goal, you're not going to see the results you want.
When you hire a copywriter, they can help refine your strategy by digging into the marketing strategy that Kristi has helped you develop.
Then you can be sure you’re producing copy in alignment with your marketing strategy. This will ensure an increase in leads and conversions while engaging your prospects and delighting your current clients so they become lifelong fans.
So…is it time for you?
Can you see when your business would benefit from working with a copywriter?
If any of these signs resonate with you, it's time to consider hiring one.
You'll be so glad when your sales soar and clients start pouring in after reading the engaging and effective writing on your website, social media posts, emails, and other platforms.
Kristi can help you form a comprehensive plan and identify when it’s time to hire a copywriter–and when it’s time to bring on other professionals to work with, as well.
And if you need a professional conversion copywriter who can push you towards your goal metrics… Kristi probably knows where you can find one of those, too. *wink*
Elle Rosselli helps busy coaches, consultants, and course creators connect with their audience through authentic social media, website, and sales copy that’s always on-brand for their unique voice.
To find out how you can optimize your copy for conversions, visit Elle at ClearCopyWorks.com.