Are you ready to finally get strategic about your digital marketing, but you’re not sure where to start?
Let’s create a strategy that will work for you.
We’ll start with an assessment of your online presence.
When I know the big picture of how people find you and how they engage with your content, I can see where you are succeeding, and where there is room for growth. Once you share account access, I’ll take it from there to review your:
Google Analytics (or other website stats)
Social media content and analytics
Email marketing content and metrics
SEO (Search Engine Optimization)
What if you could understand your data enough to actually save time?
What does your data mean for you?
An evaluation of your current digital marketing presence is all about your data.
Data Report
As part of your audit, you'll receive a Data Report with observations that captures existing data regarding your current digital presence. This will include data points from Google Analytics, an SEO report, your social media accounts and any email marketing efforts you have done.
“Going through this process and developing an action plan with Kristi made it easy for me to commit to without being overwhelmed.
It makes me realize that what used to feel like ‘too much’ for me to handle is really much simpler now.
Having someone guide me through it so I don't need to take all the tasks and blindly go through them is immensely helpful.”
—Tricia T.
Then we work on your Personalized Action Plan.
From the start, we work together to identify your goals and explore your strengths in order to develop your personalized action plan. This plan is your roadmap for working efficiently and achieving your goals.
Personalized Action Plan & Tool
Includes both your plan outlining what you will do (PDF) and your log (Google Sheet) to keep track of completing tasks. This plan is built collaboratively in order to set realistic and achievable milestones.
Having the plan and the tools is just the start. When running your own business, you know that follow through is key. That’s why I offer add-on implementation support.
Buyer Persona Exercise + Content Strategy Workbook
In order to help ensure your future content will resonate with your target audience, we will work through the Buyer Persona Exercise in order to fully identify your top 3 ideal client types and then complete the Content Strategy Workbook to generate a long list of topics and ideas for future content. These processes will result in a clear understanding of your ideal clients and the kinds of content that will be most effective for them.
The Full Process
You complete a kickoff questionnaire and provide me access to your accounts.
I complete the audit of your online presence.
We meet for 60 minutes to debrief my findings and review my recommendations.
You take a week to digest all of the information that I’ve shared with you.
We meet again for 60 minutes to start prioritizing your personalized action plan and determining resources needed for execution.
We meet 2 more times (60 minutes each) to go through my Buyer Persona Exercise and Content Strategy Workbook.
We meet one more time (45 minutes) to go over any questions and discuss next steps in working together or you taking the plan an executing on your own.
You get started marketing more strategically!
Total Duration: 6-8 Weeks
Ready to work more efficiently?
Schedule a complimentary discovery call to see if we’re a good fit to work together.
Investment
You’ll receive the Data Report, Personalized Action Plan and Tool, Buyer Persona Framework, Content Strategy Workbook, Content Pillars and a total of 5 meetings over the course 6-8 weeks.
Investment: $3,000
At the end of our strategic planning time together, you have the option of adding on implementation support.
1:1 Implementation Support - If you’d like to take the lead on managing all of the execution but you know you need direct guidance and support, this is a great option! Every month we will meet twice (45 minutes on Zoom) to go over any questions and check-in on progress made on the plan. You also receive unlimited email support for questions and review of marketing materials. The investment is $500/month with a minimum 3-month commitment.
Group Implementation Support - If you know you need some support and accountability to execute these plans, and you like the idea of being in community with other business owners working on similar marketing tasks, this is a great solution! Every month, you’ll have the opportunity to attend 2 office hour sessions to ask questions and receive feedback. And you’ll benefit from learning alongside other business owners. You can also submit content for feedback twice per month in order to help you stop procrastinating and start executing! The investment is $275/month with a minimum 6-month commitment.
Marketing Project Manager - If you know you don’t have the time or energy to manage implementation, and you want the plan to get executed seemingly on its own, this is the option for you! I will compile an expert team of execution partners to bring your marketing plan to life. Pricing varies based on the services needed.
Other Services
Marketing Content Kickstart
Need help knowing what to talk about on social media or in your blog? With this package, you’ll gain clarity on your target audience, learn how to create compelling content for them, and help you attract and convert more ideal customers. LEARN MORE
Marketing Strategy Power Hour
Need clarity and focus when it comes to your marketing efforts? In this session, I’ll help you organize your current marketing initiatives and identify the top areas that need your attention right now to attract and covert more clients. LEARN MORE
Marketing Uncomplicated
DIYing your own marketing efforts and needing some guidance and support? This learning community will help you make progress on your marketing efforts in specific and tangible ways, with the help of experts and peers. LEARN MORE