Avoiding Expensive Marketing Mistakes: Strategy First, Tactics Second

Guest Marketing Expert
Written By Marketing Uncomplicated

If you feel like you are always busy with marketing but not seeing the results you want, the problem might not be your effort. It might be your strategy. Shea Prosser, founder of North 12 Partners and a first executive with over 20 years of experience scaling businesses, joins Kristi to talk about one of the most common traps business owners fall into: mistaking marketing activity for a real plan.

Shea and Kristi unpack why doing all the things like lead magnets, email marketing, and ads without a strategy behind them leads to burnout and wasted resources. They dig into what it actually looks like to simplify, focus, and build marketing that is sustainable and aligned to your real business goals.

You’ll learn:

  • Why confusing marketing activity with strategy keeps you busy but stuck

  • How to reverse engineer your growth goals to identify who you actually need to reach

  • Why most businesses need a low volume of high value clients, not a numbers game

  • The danger of building campaigns around avatars that do not reflect your real buyer

  • Why your lead magnet must connect directly to your core offer to be worth your time

  • How to stop overcomplicating your marketing and commit to fewer, more intentional efforts

  • Why seeking professional advice is one of the clearest signs a business is ready to grow

If you are ready to stop spinning your wheels and start doing less but doing it better, this episode is for you.

Connect with Shay Prosser:

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing Uncomplicated
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