Failing Forward: How a Workshop Flop Fueled Better Marketing
Ron Klinger had every reason to believe his workshop was going to be a success. The open rates were through the roof. The engagement was undeniable. The audience already knew him and loved his work. So what went wrong?
In this episode, Ron gets refreshingly honest about what happens when the data tells you one story and the registrations tell you another, and what he learned about the questions he forgot to ask before he ever hit send on that first email.
You’ll learn:
Why strong engagement metrics do not always predict strong event turnout
The step Ron skipped that he teaches others never to skip
What his audience told him after the fact that changed everything about his next plan
How he turned a cancelled workshop into a whole new direction
What failing forward actually looks like when you are a one-person show
If you have ever poured everything into promoting an event and wondered why it did not fill the way you expected, Ron’s story is going to feel very familiar.
Connect with Ron Klinger:
LinkedIn: Ron Klinger
Website: Motivational Transitions
Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.
