I Messed Up: What Happens When You Own Your Marketing Mistakes

We talk a lot on this show about marketing mistakes, and this week Kristi is sharing two of her own. From a technical glitch that aired the wrong guest video to an email that went out to the wrong list, Kristi gets real about what it feels like when things go sideways and more importantly, what she did about it.

This solo episode is a reminder that mistakes happen to all of us. What sets you apart is how you handle them. Kristi shares how owning her missteps openly and transparently not only preserved trust with her audience but actually deepened it.

You’ll learn:

• Why owning a mistake publicly can build more trust than pretending it never happened

• How Kristi handled a technical error that aired the wrong guest video to her audience

• Why she chose transparency over silence and what the response taught her

• The email mistake that went to hundreds of people instead of a small group, and how she turned it around

• Why making light of a mistake in the right way can actually strengthen your relationship with your audience

• The danger of jumping to conclusions when something goes wrong before you fully understand what happened

• Why authenticity and vulnerability in your marketing are not weaknesses. They are trust builders.

If you have ever made a marketing mistake and wondered whether to own it or bury it, this episode will help you make that call with confidence.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com