The Shiny Brand Trap: My Real Estate Marketing Mistake

Kristi and her husband decided to sell their cottage. They chose the most polished, well-known realtor in the area. Expensive SUVs, impressive marketing materials, a structured process, and a story about selling a property down the road for way more than expected. It all looked exactly right.

And then it did not go the way they hoped.

In this solo episode, Kristi connects her own real estate experience to a mistake she hears from business owners on this show all the time, and what she wishes she had done differently before signing on the dotted line.

You’ll learn:

• What it actually feels like to get caught up in a shiny brand and miss the warning signs

• The question she never thought to ask about the open house promotion strategy

• Why vanity metrics and impressive stories are not the same as results for you

• The due diligence step she skipped and immediately regretted

• What to ask any provider, marketing or otherwise, before you commit

• How to separate a good sales pitch from a good strategy

If you have ever made a hiring decision based on what looked good instead of what was right for you, this one is going to feel very familiar.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.

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