Learn & Grow
Marketing lessons, insights, tips & tricks for coaches, consultants and professional service businesses.
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Marketing Funnels Are Not What You Think
Marketing funnels have gotten a bad rap. I’m sharing 3 things you need to know about how marketing funnels can help you grow your business.
When to Hire a Copywriter: 5 Signs For Business Owners to Note
How do you know when to hire a copywriter? It doesn’t have to be complicated. Whether you need help with website copy, blog posts, or other marketing materials, learn to recognize the signs that it’s time to bring a pro on board.
Solopreneur Lessons from a Mountaintop
On a recent anniversary trip to the Adirondack Park, I learned some valuable lessons from a stranger on the top of a mountain. These are great takeaways for solopreneurs and small business owners!
How to Prioritize your Digital Marketing Efforts
Should I focus on my blog or social media channels? Do I need to prioritize my SEO efforts or my email marketing content? What's most important? What should I tackle first?
What is marketing, exactly?
Marketing for solopreneurs and small business owners can be confusing and messy. Learn the benefits of working with a marketing generalist and strategist to set yourself up for success.
“In God we trust. All others bring data.”
A former boss instilled in me the importance of bringing data to the table whenever possible, and I continue to use that mentality when it comes to serving my clients.
Lessons in Networking
Effective networking goes beyond simply exchanging business cards; the real success comes from cultivating authentic, mutually beneficial relationships that provide support, insights, and opportunities for long-term professional growth. Discover the key lessons for developing a meaningful network that acts as a vital resource throughout your career.
Why You Need to Relentlessly Prioritize Customer Service
In today's competitive landscape, prioritizing customer service is non-negotiable for long-term success and growth, as exceptional support is the strongest driver of loyalty and brand advocacy. Discover the critical reasons why a relentless focus on serving your customers must be at the center of your business strategy.
Do You Have a Tribe?
The nature of being a woman solopreneur means you work alone but it’s important to find a tribe of women you can lean on for support.
Marketing Audits for Solopreneurs
Hiring an expert to conduct a marketing audit has significant benefits, especially for solopreneurs.