Learn & Grow
Marketing lessons, insights, tips & tricks for coaches, consultants and professional service businesses.
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5 Ways to Enjoy Marketing More (AND Get Better Results)
Marketing shifts from a source of stress to a genuine pleasure when you find authenticity and fun within your strategy. By aligning your marketing efforts with your unique personality and values, you can build meaningful connections and achieve sustainable success that you actually enjoy.
Redefining Your Business Niche: Beyond Industry and Into Values
In business, we often equate finding a niche with serving a specific industry. However, for many service-based business owners, the industry specifics aren't what matter most. Instead, the real differentiator lies in the values and strategic mindset of the clients we choose to work with.
Don’t Wait to Market: Building Relationships for Long-Term Business Success
Marketing is not a reactive function to be executed only when you need immediate sales, but a proactive, continuous commitment to building authentic relationships. By prioritizing connection-building today, you ensure a trusting audience for long-term and sustainable business success.
Earn the Right to Sell Through Content: Mastering the 80/20 Rule in Marketing
In the ever-evolving world of marketing, building meaningful relationships with your audience is crucial. One of the most effective ways to foster these relationships is through a strategic approach to your content.
Embracing Authentic Marketing with CastMagic (AI Tool)
Discover how I transformed my approach to marketing content using CastMagic. I share my journey from skepticism to embracing AI, and explain how this innovative tool can save you time while preserving your authentic voice.
Website Analytics: Where to Start for Solopreneurs and Small Business Owners
Website analytics and data can provide valuable insights to solopreneurs and small business owners, enabling them to refine and improve their marketing efforts to optimize results.
Expand Your Marketing Reach by Leveraging Other People's Audiences (OPAs)
In the expansive world of marketing, building relationships is paramount. It's not just about making connections with potential clients or referral sources; it’s about creating meaningful collaborations that expand your reach.
In Memory of John Biethan
A sincere tribute to John Biethan, a friend, colleague, and podcast expert, whose genuine warmth and unique gift for making people feel special will be deeply missed by all he touched. His legacy is one of fierce advocacy and dedication to elevating people's voices to be heard, especially those who were underrepresented.
The Power of Pain: Positioning Your Services in an Uncertain Economy
During economically uncertain times, consumers (and business owners) prioritize their spending on services that address specific pain points rather than those perceived as nice to have. Learn how to position your business accordingly.
Lessons from LinkedIn Jail
Landing yourself in LinkedIn jail is more than inconvenient. Here are some lessons to help you avoid it, and safeguard just in case.