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Improve & Grow
Learnings, teachings, tips & tricks for coaches, consultants and professional service businesses.
The Power of Pain: Positioning Your Services in an Uncertain Economy
During economically uncertain times, consumers (and business owners) prioritize their spending on services that address specific pain points rather than those perceived as nice to have. Learn how to position your business accordingly.
Lessons from LinkedIn Jail
Landing yourself in LinkedIn jail is more than inconvenient. Here are some lessons to help you avoid it, and safeguard just in case.
Marketing Funnels Are Not What You Think
Marketing funnels have gotten a bad rap. I’m sharing 3 things you need to know about how marketing funnels can help you grow your business.
When to Hire a Copywriter: 5 Signs For Business Owners to Note
How do you know when to hire a copywriter? It doesn’t have to be complicated. Whether you need help with website copy, blog posts, or other marketing materials, learn to recognize the signs that it’s time to bring a pro on board.
Solopreneur Lessons from a Mountaintop
On a recent anniversary trip to the Adirondack Park, I learned some valuable lessons from a stranger on the top of a mountain. These are great takeaways for solopreneurs and small business owners!
How to Prioritize your Digital Marketing Efforts
Should I focus on my blog or social media channels? Do I need to prioritize my SEO efforts or my email marketing content? What's most important? What should I tackle first?
What is marketing, exactly?
Marketing for solopreneurs and small business owners can be confusing and messy. Learn the benefits of working with a marketing generalist and strategist to set yourself up for success.
“In God we trust. All others bring data.”
A former boss instilled in me the importance of bringing data to the table whenever possible, and I continue to use that mentality when it comes to serving my clients.
Do You Have a Tribe?
The nature of being a woman solopreneur means you work alone but it’s important to find a tribe of women you can lean on for support.
Marketing Audits for Solopreneurs
Hiring an expert to conduct a marketing audit has significant benefits, especially for solopreneurs.
3 Tips for Staying Positive as a Woman Entrepreneur
These 3 tips will help you stay in a positive mindset despite the challenges and obstacles you may encounter as a woman entrepreneur or mompreneur.
Using Data to Improve Marketing Efforts for your Small Business
Women entrepreneurs never have enough hours in the day. Maximize your time by using data to help refine and improve your marketing efforts.
5 Tips for Getting Your Small Business Organized
Getting organized as a small business owner can be challenging. Here are a few simple tips to help you get organized and work more efficiently.
Frequently Asked Social Media Questions by Women Entrepreneurs
Doing social media effectively can be challenging, especially for women entrepreneurs who already have so much on their plate. Learn how to simplify and level up.
Efficiency Is In My DNA
Maximizing efficiency to increase productivity is deeply rooted in my genetic code, I’m convinced. I want to use my expertise in this area to help women entrepreneurs save time and energy.
5 Things Small Businesses Should Be Doing Now (Yes, Now More Than Ever)
Running your business during a pandemic isn’t easy. Here are some helpful tips to make sure your digital presence is working to reach your audience.
Rethinking Your Offerings
It’s imperative to adapt and change in your business if you want to stay relevant.