Marketing Uncomplicated®: The Roadmap
Build a fully connected organic growth engine to scale your business.
(Without the agency fluff or the massive upfront price tag.)
Let's see if we're a good fit to work together.
You have big plans for the future of your business. To transition past referrals and word-of-mouth, you need a predictable marketing system—one that aligns your digital presence and empowers your lean team to execute with confidence.
The Roadmap is a 4-month, strategic partnership that bridges the gap between high-level strategy and active execution. We don't spend months writing a theoretical strategy book while your business stands still. We optimize your digital ecosystem in real-time, making live improvements from Month 1 so you build immediate, compounding momentum.
The 4-Month Transition to Clarity & Growth
We systematically align your strategy, assets, and workflows so your digital marketing finally functions as a single, connected engine.
Month 1: Website Tweaks & Digital Improvements
We start by opening the hood of your primary digital asset: your website. I’ll audit your messaging, user experience, and conversion paths to find exactly where you are losing potential clients.
The Implementation: We identify and execute immediate website tweaks and improvements so your site is optimized to capture and hold attention.
The Cadence: 2 strategic 1:1 meetings (biweekly).
Month 2: The Content Engine Integration
We build your repeatable content creation system. Through three focused collaborative sessions, we map out your Buyer Persona, Content Strategy Framework, and Content Pillars.
The Deliverables: I build your custom Strategic Content Idea Vault and set up your AI Ghostwriter (using your Brand Voice survey and content samples) so your team can produce premium content in a fraction of the time.
The Cadence: 3 strategic 1:1 meetings scheduled closely together for maximum momentum.
Month 3: Lead Magnet & Email Marketing Systems
An audience is only valuable if you have a system to capture and nurture them. This month is entirely focused on turning casual browsers into warm, educated leads.
The Implementation: We create a compelling lead magnet and build out your email marketing sequences (including your automated welcome sequence and a sustainable ongoing nurture plan).
The Cadence: 2 strategic 1:1 meetings (biweekly).
Month 4: Funnel Optimization & Content Launch
We tie the entire ecosystem together, ensuring all 4 stages of your funnel (Attract, Convert, Nurture, Close) are actively working.
The Implementation: We completely update and align your social media profiles. Then, using your new Content Engine, we produce a full month of cohesive, ongoing content (blogs, emails, and social posts) that your team can confidently deploy.
The Cadence: 2 strategic 1:1 meetings (biweekly).
The Ultimate Promise: Strategic Certainty
By the end of these 4 months, the disjointed pieces of your marketing will be permanently connected. You and your team will have absolute clarity on what to prioritize (and what to ignore) to attract your ideal clients organically.
A Note on Paid Media: Many business owners waste thousands of dollars on paid ads and high-ticket lead gen tactics because they deploy them too early. This roadmap builds the structural organic foundation you need before you ever decide to add fuel to the fire with paid advertising.
“Kristi understood us right away, and was able to help us immediately.
Since working with Kristi, we're much clearer in our messaging and we're focused on the areas that are yielding real results.
Her approach is collaborative, simple and effective. We now have much more engagement with all our outreach methods - and we're already starting to get new leads after only a few months.
We would recommend Kristi without reservation!” - Erika A.
How We Work Together (Done-With-You)
This is a premium, fractional marketing partnership. I bring the frameworks, systems, and audits; you or your lean team handle the implementation using my exact directions. I review your assets asynchronously between calls, giving you professional refinements so you never have to guess if your marketing is "good enough."
Your Investment in Sustainable Scale
No high-risk long-term agency contracts. No massive upfront consulting fees.
$2,750 / month for 4 months.
Cash-Flow Friendly: Your investment is spaced out across our engagement as we actively build and refine your systems.
Grab a spot on my calendar so we can talk through your business goals and ensure The Roadmap is the right next step for you.
Frequently Asked Questions
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Expect to spend 2 to 3 hours a month in our 1:1 meetings. Because we are actively setting up efficiency systems like the AI Ghostwriter and automated email sequences, this roadmap is designed to ultimately save you and your team dozens of hours every month moving forward.
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Agencies often want to take over your marketing completely, keeping you dependent on them while charging high retainers. I don't hide the execution. I am teaching you and your team how to run a sustainable system. You own the strategy, the content assets, and the structural workflow forever. You aren't trapped in a high-retainer contract; your only ongoing costs after our 4 months are the standard, affordable software subscriptions for your platforms (like your email provider or the AI Ghostwriter tool) if you choose to keep utilizing them.
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The Roadmap is specifically designed for businesses that have a lean team (even just a virtual assistant or a single marketing implementation specialist) but lack the senior strategic leadership to direct them effectively. I step in to provide that direction so your team can execute flawlessly.