Investing in Your Business: Tips for Making the Right Choice
Do you feel stuck spinning your wheels on the next “big thing” to invest in for your business?
You’re not alone.
In this candid and refreshingly real conversation, marketing strategist Christy Mitchell dives deep with copywriter and storytelling coach Toby Miles about the tricky art of knowingwhenandwhereto invest your time, money, and energy as a growing entrepreneur.
Toby shares her personal journey from early hesitations with small investments, like a $200 copywriting course, to pushing the edges with bigger commitments—and the valuable lessons learned when those investments didn’t go as planned. They discuss the importance of clarity around expectations, knowing what you truly need help with, and the pivotal moment of realizing that sometimes, it’s not aboutcanyou afford to invest, butshouldyou.
You’ll hear actionable advice on how to navigate discovery calls without pressure, recognize authentic help versus sales pitches, and the power of keeping a “business wish list” so you’re ready when the right investment opportunity comes along. Plus, they unpack the mindset shift of conditioning yourself to spend on your business and embrace consistent marketing efforts—even when results feel invisible.
If you want to stop second-guessing your marketing moves and start making investments that truly move the needle, this episode is your blueprint. Tune in for honest stories, practical wisdom, and encouragement to keep investing in yourself without the self-doubt.
What you’ll learn:
How to identify therightinvestment for where your business is today
Why clarity and setting expectations can make or break coaching relationships
The mindset shift from affordability to strategic spending
Tips to spot genuine offers during discovery or networking calls
Why consistency in marketing matters even when you’re flying under the radar
Connect with Toby Miles:
Find Toby on LinkedIn.
Join her email list for storytelling tips and updates at tobymiles.com
Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
