UNF*DGE Your Marketing
The podcast where we talk about what really happens when marketing doesn’t go according to plan.
Browse episodes:
Type of Interview
Stop Losing Business: Nail Your Message, Attract the Right Clients
Episode 94
Discover the real impact of messaging clarity and consistency on your business as Hersh Rephun joins Kristi Mitchell to discuss common marketing mistakes and how clarity in your message can lead to authentic growth. Learn why simply increasing visibility isn’t enough, and how ensuring consistency across all channels helps you avoid confusion and missed opportunities. Hear practical advice for aligning your brand, especially if you’re multi-passionate or transitioning roles
Bridging the Gap: Turning Brand Clarity into Powerful Website Copy
Episode 57
Kristi Mitchell sits down with award-winning copywriter and brand messaging consultant Beth Knaus to talk about the biggest mistakes business owners make when redoing their websites. They unpack the crucial difference between brand assets and actionable messaging, why strong copy and authentic voice matter, and common pitfalls of relying solely on AI for website content. Beth shares actionable advice on finding your unique voice, connecting brand, design, and copy, and the importance of continuously evolving your marketing and messaging. Whether you're refreshing your website or just starting your business, this episode is packed with expert insights on creating genuine, effective marketing communications that attract your ideal clients.
Humanizing Your Brand—Why Storytelling Wins in Marketing
Episode 54
This episode highlights the increasing importance of storytelling in marketing and why it's crucial for business owners to connect authentically with their audience. Kristi Mitchell shares practical ways to weave personal and business stories into marketing efforts, emphasizing how genuine storytelling builds trust and engagement. The discussion also touches on overcoming hesitation to share personal experiences and offers encouragement to use simple, strategic approaches for attracting and nurturing ideal clients. The core message focuses on using storytelling to humanize your brand and create meaningful connections without overcomplicating your marketing.
Stop Stepping Over Your Best Marketing Opportunities
Episode 53
Join host Kristi Mitchell and guest Kris Ward as they unpack the common marketing missteps entrepreneurs make—especially those missed opportunities hiding in plain sight. Kris shares her journey from overworking to building a business that supports her life, and explains how overlooking seemingly "small" client questions can actually be a major differentiator. Discover strategies for connecting more authentically with your audience, the value of addressing misconceptions, and why it's crucial to align your business and marketing with the life you want to lead. Packed with actionable takeaways and memorable analogies, this conversation is a must-listen for any service-based business owner wanting to make their marketing (and business) work better for them.
Authenticity, Automation, and Analytics: Winning Strategies from 19 Years in Business
Episode 49
UnF*dge Your Marketing host Kristi Mitchell sits down with Allen Falcon, CEO of Cumulus Global, to explore the ups and downs of transforming marketing strategies in a tech-focused business. Allen shares his journey of consolidating multiple marketing systems into a single platform, the impact of data-driven decision making, and the power of streamlining processes for greater efficiency. The conversation highlights embracing imperfection, setting firm deadlines to drive progress, and the importance of authenticity and relationship-building in marketing. Listeners will gain practical insights on leveraging technology, evolving messaging for ideal clients, adapting nurture strategies, and keeping marketing fresh and effective through periods of change.
Investing in Your Business: Tips for Making the Right Choice
Episode 42
In this episode of "UnF*dge Your Marketing," hosts Kristi Mitchell and Toby Myles explore the challenges entrepreneurs face when investing in their business. They discuss the importance of recognizing where to invest first and how to evaluate whether an investment aligns with your current needs and expectations. The conversation highlights real-life experiences of hiring coaches and service providers, emphasizing the value of trust, clear expectations, and the lessons learned from both successful and less-than-ideal investments. Plus, the episode touches on the impact of consistent content marketing and the often-hidden audience of "lurkers" who become clients when they're ready.
Mastering LinkedIn: The Shift from Authority to Trust in Content Strategy
Episode 38
In Episode 38 of "UnF*dge Your Marketing," Kristi Mitchell and Joe Raasch explore the power of storytelling and trust-building on LinkedIn. Joe shares his journey from emphasizing authority in content to prioritizing authentic engagement. They discuss how personal stories can foster deeper connections, bridge gaps between businesses and clients, and highlight the importance of intentionality in digital interactions. Joe also underscores the significance of transitioning from traditional authority-driven content to sharing personal experiences and forming genuine relationships. Perfect for listeners who want to optimize their LinkedIn presence and engagement strategy.
Mastering Marketing: Overcoming Fear, Building Trust, and Communicating Effectively
Episode 34
Join host Kristi Mitchell as she welcomes guests Selena Konmaki and Anna Larson to discuss common marketing mistakes in the latest episode of UnF*dge Your Marketing. Key themes include the importance of embracing new marketing strategies, understanding the need for multiple touchpoints, and effectively using language to connect with your audience. Gain insights on how to overcome hesitation in trying fresh approaches, the significance of repurposing content to amplify your reach, and striking the right balance in your marketing efforts. Don't miss these valuable lessons to enhance your marketing tactics and grow your business successfully.
Beyond Company Posts: The Power of Personal Content in B2B Marketing
Episode 31
In this episode of "UnF*dge Your Marketing," host Kristi Mitchell engages with Jared Gibson, co-founder of Outworks, to explore strategic marketing tactics for professional services and SaaS industries. The discussion revolves around the transformative power of founder-led content on LinkedIn, emphasizing the importance of stepping out of one's comfort zone and making strategic marketing a priority. Jared shares insights into creating impactful LinkedIn content, the role of personal branding in building trust, and the challenges of being consistent with content creation. The conversation highlights the significance of prioritization, adapting to new marketing trends, and leveraging video content as a key differentiator in B2B spaces.
Marketing Language Mistakes to Avoid With Lori Sussle Bonanni
Episode 29
Join Christy Mitchell and Lori Sussle Bonanni as they address common marketing pitfalls and the importance of authenticity. Discover tips on avoiding cliches, creating genuine urgency without misleading tactics, and maintaining grammar standards. Gain practical insights for making sure your marketing message speaks directly to your intended audience. Tune in for actionable advice to enhance your brand's communication strategy.
Mastering LinkedIn for Genuine Engagement and Sales Success with Bob Woods
Episode 23
Explore the importance of aligning your content with audience interests, turning engagement into tangible results, and positioning yourself as a thought leader. Bob Woods shares strategies for leveraging LinkedIn to create value-driven content, conduct effective market research, and engage meaningfully with prospects. Discover how to use client feedback for content ideas and proactively connect with your ideal clients and influencers.
Navigating Marketing Challenges: The Power Of Market Research & Timing
Episode 15
Join Kristi Mitchell and Carole Stizza as they discuss valuable lessons from Carole's marketing journey, highlighting the importance of understanding your audience and conducting thorough market research to shape effective leadership development programs. Discover why timing is crucial in marketing efforts and client engagement, and gain insights into building trust through transparent communication and honoring relationships. Plus, learn strategic tips for interviewing your target audience to create irresistible offers, all while balancing marketing strategies and maintaining strong client relationships.
Networking Mistakes that Cost You Clients – Jason Henderberg
Episode 10
In this episode Marketing Strategist, Kristi Mitchell, and Operations Consultant, Jason Henderberg, discuss the importance of effective networking for business owners. They share valuable tips on how to present yourself and your business in a compelling way at networking events. Jason highlights the need to tailor your message to resonate with your target audience and shares his strategy for following up with new contacts after an event. The conversation also covers the role of email marketing in nurturing relationships and the long-term benefits of consistently creating valuable content to build your brand.
Overcoming Social Media Overwhelm – Lessons from Melissa Davis
Episode 5
In this episode of "Unfudge Your Marketing," guest Melissa Davis delves into her experiences with social media and working with agencies. Key themes include the importance of authenticity, the necessity of foundational clarity, and the challenge of finding the right balance between getting external help and maintaining one's unique voice. Melissa reflects on her journey from feeling overwhelmed by social media to understanding the crucial role of strategic planning and clear communication. Tune in to gain insights on simplifying marketing plans and creating content that truly resonates with your audience.