Why Your Book Isn’t Selling: The Real Marketing Missteps
Most people who write a book spend all their energy making it good. Far fewer stop to ask whether it is the right book in the first place. Ally Machate, former acquiring editor at Simon & Schuster and founder of The Writer’s Ally, has seen what happens when those two things come apart, and it is not pretty.
In this episode, Ally breaks down the difference between a good book and a marketable book, why most authors are thinking about marketing tactics when they should be thinking about strategy, and the three questions every author needs to answer before they ever start writing.
You’ll learn:
Why starting to market your book early still is not enough if you skipped the foundational work
The good book, wrong book problem and what it actually costs you
What happened when a successful workshop leader sent the wrong book to event organizers
The three questions that should drive every publishing and marketing decision
Why writing for everyone guarantees you will connect with no one
What to do if your book is already out there and it is not working
If you have a book on your to-do list, or you are wondering why your current one is not getting traction, this episode will change the way you think about it.
Connect with Ally Machate:
Website: thewritersally.com
Free resource: Don’t Write the Wrong Book, a 25-minute webinar: offers.thewritersally.com/unfdgeyourmarketing
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.
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