Refreshing Your Brand: From Marketing Autopilot to Authentic Visibility
Rachel Allen has been running a successful marketing business for 16 years, working with clients in 21 countries. She knows exactly what good marketing looks like. So why did it take her 18 months to admit she had completely checked out of her own?
In this episode, Rachel gets refreshingly honest about what happens when a marketing expert goes on autopilot, the uncomfortable reason she stopped looking at her own metrics, and what finally pushed her to show up differently.
You’ll learn:
The sneaky way success can become the thing that holds your marketing back
Why Rachel was avoiding her own data and what that avoidance was really telling her
What it actually looks like to be stuck in the messy middle of repositioning your business
The conversation with a friend that finally broke the logjam
What happened when she reached out to hundreds of people she had lost touch with
Why human might be the only marketing move left worth making
If you have been quietly phoning it in with your own marketing while doing great work for everyone else, this one is going to feel very familiar.
Connect with Rachel Allen:
Website: boltfromthebluecopywriting.com
LinkedIn: linkedin.com/in/rachelallenwrites
Instagram: instagram.com/boltfromthebluecopywriting
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
