UNF*DGE Your Marketing
The podcast where we talk about what really happens when marketing doesn’t go according to plan.
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Type of Interview
Authenticity, Automation, and Analytics: Winning Strategies from 19 Years in Business
Episode 49
UnF*dge Your Marketing host Kristi Mitchell sits down with Allen Falcon, CEO of Cumulus Global, to explore the ups and downs of transforming marketing strategies in a tech-focused business. Allen shares his journey of consolidating multiple marketing systems into a single platform, the impact of data-driven decision making, and the power of streamlining processes for greater efficiency. The conversation highlights embracing imperfection, setting firm deadlines to drive progress, and the importance of authenticity and relationship-building in marketing. Listeners will gain practical insights on leveraging technology, evolving messaging for ideal clients, adapting nurture strategies, and keeping marketing fresh and effective through periods of change.
Marketing Lessons Learned: From Google Ads to Purchasing Email Lists
Episode 37
This episode of UnF*dge Your Marketing features a conversation with Mark Harbeke, founder of Harbeke Marketing, as he shares insights from his experiences in the marketing world. Key themes include the lessons learned from running Google Ads and the challenges associated with buying email lists. Kristi Mitchell and Mark discuss the importance of strategic marketing approaches, the significance of differentiation, and the evolving landscape of email marketing. They also explore alternative ways to grow email lists authentically and discuss the value of leveraging other people's audiences through collaborations. Tune in to gain valuable advice for avoiding common marketing missteps and achieving a better ROI on your marketing efforts.
Unpacking Vanity Metrics – Real Insights Over Numbers With Bev Feldman
Episode 16
Explore the nuances of email marketing with Bev Feldman and Kristi Mitchell as they discuss the importance of meaningful metrics over vanity numbers. Learn how to craft engaging and consent-based email campaigns, track relevant data, and build effective long-term subscriber relationships. Discover practical strategies for maintaining consistent communication and repurposing content to enhance audience engagement. Understand why quality engagement trumps list size and get actionable tips for refining your marketing strategy.
The Hidden Costs of Skipping Marketing Strategy
Episode 20
Explore the importance of strategic marketing planning with Jen Goldman. Learn from her 30 years of experience as she shares valuable lessons on the pitfalls of neglecting a holistic marketing strategy. Discover actionable tips on hiring the right copywriters, understanding data’s role in marketing, and the significance of revisiting your marketing plan regularly. Gain insights into effective communication with service providers and the true cost of bypassing strategy for small to mid-sized businesses. Ideal for business owners ready to take their marketing to the next level.
Navigating Website Woes – Lessons Learned from Choosing the Wrong Provider
Episode 18
In this episode of "UNF*DGE Your Marketing," host Kristi Mitchell chats with Nicole Cheri Oden, an experienced attorney and business owner, about the challenges and lessons learned from past marketing experiences. Key themes include the importance of tracking data, the implications of hiring the right website management professionals, and the value of having proper contracts and clear termination provisions. Nicole also shares practical tips on creating effective SOPs and emphasizes the significance of honest communication and thorough vetting when outsourcing critical business functions. This discussion is valuable for any business owner looking to avoid common pitfalls and improve their marketing and operational strategies.