UNF*DGE Your Marketing
The podcast where we talk about what really happens when marketing doesn’t go according to plan.
Browse episodes:
Type of Interview
Solving the Sales-Marketing Disconnect – Real Stories and Solutions
Episode 82
This episode of UnF*dge Your Marketing features a conversation between Kristi Mitchell and Adam Rojas about the critical need for alignment between marketing and sales teams. Key themes include the pitfalls of disconnected messaging, the importance of unified customer-centered communication, and practical strategies for fostering collaboration between internal teams and external agencies. Adam Rojas shares real-world examples from his work with founder-led and early-stage companies, highlighting how misalignment not only impedes growth but also affects customer satisfaction and delivery. Listeners will walk away with actionable advice on bridging the gap between marketing and sales, ensuring their messaging resonates from first contact to final sale.
Simplifying Sales and Marketing – Real Talk on Process, Mindset, and Results
Episode 80
In this episode, Kristi Mitchell switches roles and becomes the guest while sales expert Brian McDonald leads the conversation. They openly discuss the challenges and lessons that come with balancing marketing and sales as a business owner. Key themes include overcoming the fear of rejection in sales, the importance of having a clear and actionable sales process, and why simply doing more isn’t always better. Listeners will get valuable insights on how to simplify both marketing and sales, create structure around follow-ups, and the power of guiding prospects toward decisions without relying on high-pressure tactics or automation.
Building Relationships, Not Robots: Winning Clients Without Losing Yourself
Episode 56
Discover some of the biggest marketing missteps business owners make when outsourcing, with guest Darnell Brown sharing his firsthand experience hiring a marketing agency for cold outreach. Key topics include red flags to watch for when agencies promise guaranteed results, why "cut and paste" messaging can backfire, and the impact of automation versus authentic, human connection. Darnell and host Kristi Mitchell offer actionable advice for creating genuine relationships, tailoring your outreach, and embracing a more thoughtful, human-centered marketing approach in the age of AI.
Why Live Launching Isn't for Everyone – Trusting Your Gut in Marketing
Episode 50
Kristi Mitchell interviews business growth strategist Michelle DeNio about her marketing journey, focusing on the highs and lows of live launching. Together, they explore why certain marketing strategies—like open-and-closed cart launches—might not feel aligned for every business owner, and how tuning into your energy and preferences can lead to more authentic and successful marketing. Michelle shares her transition to evergreen offers and emphasizes the importance of picking marketing tactics that are both effective and enjoyable. The conversation is packed with real advice on overcoming burnout, finding your unique approach, and building marketing strategies around what truly works for you.
Challenges with Google Ads With Darleen Priday
Episode 28
Key themes of this episode include the integration of sales and marketing efforts, the necessity of consistent marketing for steady brand awareness, and the learning curve associated with Google Ads. Kristi and Darlene discuss the importance of hiring experts for specific tasks, allowing time for strategies to show results, and the value of data-driven decision-making in marketing. They also emphasize the role of supportive teams and virtual assistants, the cost versus time dilemma, and the need for a strong marketing foundation before investing in paid advertising.
The Secret to Marketing Success: Consistency and Patience
Episode 26
Join Kristi Mitchell and guest Laura Wright as they explore the power of consistency in marketing strategies, showcasing how sticking to a single approach can produce remarkable results. They discuss the balance between sales and marketing, emphasizing the importance of adaptability and continuous refinement. Hear about real-life examples where persistent efforts led to significant revenue gains, and learn the value of taking a "purposeful pause" to ensure quality over quantity. This conversation highlights the importance of thoughtful, intentional marketing and maintaining front-of-mind awareness to engage ideal clients.