UNF*DGE Your Marketing
The podcast where we talk about what really happens when marketing doesn’t go according to plan.
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Why Your New Website Isn’t Getting Traffic – Common Mistakes and Solutions
Episode 84
In this episode of UNF*DGE Your Marketing, Kristi Mitchell interviews Greg Mandile, a digital marketing expert with decades of web experience. They break down common misconceptions about launching a new website, especially the false belief that traffic will come automatically. Key themes include the importance of maintaining and optimizing your Google Business listing, using SEO strategies that fit your budget, and ensuring consistency across online directory listings. Greg Mandile also shares tips on vetting website providers, asking the right questions, and building a strong collaborative relationship for website success. Perfect for business owners who want actionable advice on driving real traffic and avoiding costly web mistakes.
Patience, Persistence, and Picking What Works: An Interior Designer's Journey
Episode 63
Award-winning interior designer Cristiana Crin joins host Kristi Mitchell to share her candid experiences navigating the challenges of marketing her business, Perpetuum Designs. From learning hard lessons about costly website and SEO mistakes to the importance of self-advocacy and patience, Cristiana reflects on the realities entrepreneurs face when hiring marketing providers. Key themes include the need for due diligence with vendors, aligning marketing tactics to your business model, and building resilience in the face of setbacks. This episode is a valuable listen for business owners seeking practical lessons and inspiration on overcoming marketing pitfalls.
Bridging the Gap: Turning Brand Clarity into Powerful Website Copy
Episode 57
Kristi Mitchell sits down with award-winning copywriter and brand messaging consultant Beth Knaus to talk about the biggest mistakes business owners make when redoing their websites. They unpack the crucial difference between brand assets and actionable messaging, why strong copy and authentic voice matter, and common pitfalls of relying solely on AI for website content. Beth shares actionable advice on finding your unique voice, connecting brand, design, and copy, and the importance of continuously evolving your marketing and messaging. Whether you're refreshing your website or just starting your business, this episode is packed with expert insights on creating genuine, effective marketing communications that attract your ideal clients.
Aligning Expectations: The #1 Secret to Successful Marketing Projects
Episode 45
Join Kristi Mitchell and guest Seth Goldstein, a digital marketer and podcaster, as they unpack some of the most common marketing mistakes business owners make—especially around misaligned expectations and project delays. They discuss the importance of clear communication, collaboration, and realistic timelines in successful marketing partnerships, as well as how being strategic with website and content planning can make or break your results. Plus, they highlight why having fun with your marketing and maintaining flexibility in budgets and deliverables leads to more rewarding projects. Perfect for service-based businesses looking to un-fudge their marketing approach and build stronger relationships with their marketing providers.
Navigating Website Woes – Lessons Learned from Choosing the Wrong Provider
Episode 18
In this episode of "UNF*DGE Your Marketing," host Kristi Mitchell chats with Nicole Cheri Oden, an experienced attorney and business owner, about the challenges and lessons learned from past marketing experiences. Key themes include the importance of tracking data, the implications of hiring the right website management professionals, and the value of having proper contracts and clear termination provisions. Nicole also shares practical tips on creating effective SOPs and emphasizes the significance of honest communication and thorough vetting when outsourcing critical business functions. This discussion is valuable for any business owner looking to avoid common pitfalls and improve their marketing and operational strategies.
Simplifying HR and Marketing – Mindy Flanigan’s Journey
Episode 11
Mindy Flanigan shares her journey as an HR consultant, discussing the challenges of navigating website development, SEO, and marketing strategy. The conversation touches on the importance of recognizing one's limitations as a business owner, placing the right people in the right positions, and making data-driven decisions. Kristi and Mindy also explore the significance of foundational clarity in business and the value of an outsider's perspective in identifying missed opportunities.