Marketing Language Mistakes to Avoid With Lori Sussle Bonanni

Guest Marketing Expert
Written By Marketing Uncomplicated

In this episode, host Kristi Mitchell chats with Lori Sussle Bonanni, founder of Elssus communications consultancy, about common marketing language mistakes and how to communicate more effectively.

Key takeaways include:

  • Write like you talk: Keep language natural and conversational rather than using corporate jargon

  • Remove unnecessary filler words and be concise

  • Avoid false urgency in marketing messages – be genuine about limited-time offers

  • Pay attention to grammar and proofreading, even when using AI tools

  • Consider tone and writing style as part of brand standards

  • Be mindful of outdated or potentially offensive language

  • Focus on ensuring your intended message reaches your intended audience

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing Uncomplicated
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