Rael Bricker has been starting businesses since 1990, and he is not shy about sharing what has gone wrong along the way. Joining Kristi from Australia, he tells the story of a clever marketing move that worked twice, and what happened both times when the competition noticed.
This conversation is about knowing when to let go of an idea, how to keep going when a channel dries up, and why he believes that if you are not having fun, you should not be doing it.
You’ll learn:
The overlooked advertising spot Rael found on two different continents
Why being first did not mean winning
The moment he realized a single source of leads was too risky
What a health scare taught him about what he really wanted to do
The simple habits his team uses to stand out in a crowded industry
Why he says 24 spreadsheets is 24 too many
If you tend to overthink before you act, Rael is going to give you a push.
Connect with Rael Bricker:
Website: raelbricker.com (free downloads, assessments, and his 2018 book are under the About section.
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com.
Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.
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