Resisting Peer Pressure as a Business Owner: Choosing the Right Social Media Platforms
In this episode, Kristi Mitchell sits down with content strategist and writer Alison Ver Halen to unpack a marketing misstep many entrepreneurs will relate to: giving in to the pressure to show up on Instagram… even when it doesn’t feel right.
Alison shares her journey of trying to make Instagram work for her B2B content marketing business—why she resisted it at first, how she committed fully, and ultimately why she decided to walk away. Together, Kristi and Alison discuss the importance of knowing your audience, trusting your gut, and choosing marketing tactics that align with your strengths, your goals, and your bandwidth.
If you’ve ever felt like you’re doing a marketing tactic just because others say you “should,” this episode will give you permission to rethink that.
Key Takeaways:
Not every platform is for every business. And that’s okay.
Consistency > frequency when it comes to content and posting.
Your audience should always be front and center—go where they are, not where everyone else is.
Ask your clients directly where they hang out online before diving into a new platform.
Don’t ignore your gut. If something feels off or draining, it probably is.
Who This Episode Is For:
Business owners feeling overwhelmed by social media expectations
Marketers struggling to see ROI from Instagram or other platforms
Anyone looking for permission to not be everywhere online
Connect with Alison Ver Halen:
YouTube: Alison Ver Halen Content Marketer
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
