UNF*DGE Your Marketing
The podcast where we talk about what really happens when marketing doesn’t go according to plan.
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Type of Interview
When Facebook Ads Flop: Hard Lessons in Marketing
Episode 93
Join Kristi Mitchell as she sits down with sales psychologist, Nancy Zare, to unpack marketing mishaps, specifically the lessons learned from failed Facebook ad campaigns. They highlight the temptation of passive income tactics, the importance of understanding analytics, and why marketing is never a "one trick pony." Listeners get actionable advice on testing strategies, learning from mistakes, and why it’s crucial to lean on experts instead of going it alone. If you're figuring out where to focus your marketing efforts or wondering about the realities behind paid ads, you’ll walk away with practical takeaways and a fresh perspective on building authentic connections.
How Real Stories (Not Bots) Build Trust and Business Growth
Episode 67
Renee Frojo joins Kristi Mitchell to share a candid story about a social media outsourcing mishap that threatened her brand’s reputation. They discuss the risks of outsourcing engagement, especially when using low-cost services or AI tools, and why authentic, personal interaction is key for building trust online. The conversation offers practical advice on what marketing activities to keep in-house, how to shift your mindset to enjoy marketing, and the importance of telling your own story to connect with your audience. Listeners will walk away with actionable tips for creating genuine engagement and avoiding common marketing pitfalls.
Surviving LinkedIn Lockout — Why Your Business Needs More Than One Platform
Episode 55
Miranda Von Fricken joins host Kristi Mitchell to share her journey from relying solely on LinkedIn for business growth to embracing a more diversified marketing strategy. Hear Miranda’s real-life marketing missteps, including her panic moment when she was unexpectedly locked out of LinkedIn, and how it inspired her to build her email list and expand her marketing ecosystem. This episode explores the importance of not putting all your eggs in one social platform basket, nurturing relationships beyond social media, and staying authentic in your marketing efforts. Perfect for entrepreneurs and business owners looking for candid advice and actionable tips to un-fudge their marketing approach.
Resisting Peer Pressure as a Business Owner: Choosing the Right Social Media Platforms
Episode 41
In this episode of "UnF*dge Your Marketing," Kristi Mitchell and Alison Ver Halen dive into the challenges and lessons of marketing missteps. They explore the pressure of following trends, like the use of Instagram for business, and discuss the importance of aligning marketing tactics with personal strengths and audience preferences. Alison shares her journey of experimenting with Instagram, the realization of its misalignment with her audience, and the benefits of focusing on platforms like LinkedIn. They emphasize the significance of authenticity, consistency over frequency, and the patience required to see results in marketing efforts. This episode is filled with valuable insights for business owners contemplating their marketing strategies.
Mastering LinkedIn: The Shift from Authority to Trust in Content Strategy
Episode 38
In Episode 38 of "UnF*dge Your Marketing," Kristi Mitchell and Joe Raasch explore the power of storytelling and trust-building on LinkedIn. Joe shares his journey from emphasizing authority in content to prioritizing authentic engagement. They discuss how personal stories can foster deeper connections, bridge gaps between businesses and clients, and highlight the importance of intentionality in digital interactions. Joe also underscores the significance of transitioning from traditional authority-driven content to sharing personal experiences and forming genuine relationships. Perfect for listeners who want to optimize their LinkedIn presence and engagement strategy.
Discovering the Power of Iteration in Failed Marketing Campaigns
Episode 34
Explore essential themes such as the pitfalls of desperation disguised as ambition in marketing efforts, and the importance of strategic iteration and adaptability for business growth. Learn from Brian McDonald's firsthand experience with Facebook ads, offering vital lessons on identifying suitable platforms for reaching your ideal clients and avoiding common marketing mistakes. Dive into the importance of focusing on "less but better" strategies and selecting a provider who promotes testing and iterative improvement. Discover how genuine engagement and tailored marketing tactics can significantly enhance business outcomes.
Mastering LinkedIn for Genuine Engagement and Sales Success with Bob Woods
Episode 23
Explore the importance of aligning your content with audience interests, turning engagement into tangible results, and positioning yourself as a thought leader. Bob Woods shares strategies for leveraging LinkedIn to create value-driven content, conduct effective market research, and engage meaningfully with prospects. Discover how to use client feedback for content ideas and proactively connect with your ideal clients and influencers.
Navigating Marketing for VR and Architectural Design with Phil Oloo
Episode 14
Join host Kristi Mitchell as she chats with Phil Oloo, founder of Spatialists LLC, about the intersection of architectural design and virtual reality. Phil shares his unique marketing journey, offering perspectives on the importance of building strong relationships, being patient with marketing strategies, and the challenges of social media in niche markets. Learn how Phil’s personalized approach and traditional marketing tactics have driven success in the competitive field of architectural visualization. Get inspired by his commitment to constant improvement and staying ahead with cutting-edge technology.
From Burnout to Brilliant Results – Savvy Strategies From Keith Allen Johns
Episode 13
In this video, Kristi and Keith discuss the pitfalls of relying on a single marketing tactic to solve all your business challenges. They emphasize the importance of an integrated, strategic marketing plan over quick fixes to ensure sustainable growth and long-term success.
From Outsourcing Flops to In-House Success
Episode 9
In this episode, Kristi Mitchell chats with Theresa Intag about her past experiences with outsourcing social media marketing. They discuss the challenges Theresa faced, including generic content, lack of brand customization, and the need for constant involvement. Theresa shares how she ultimately decided to bring social media management in-house for better control and consistency. The conversation also touches on the importance of humanizing a brand through personal stories and people-centric content to build genuine connections with the audience.
Beyond Social Media: Karen Laos on Diversifying Your Marketing Efforts
Episode 7
Join Kristi Mitchell and Karen Laos as they discuss the significance of personal presence in marketing, sharing experiences like being recognized for consistent LinkedIn posts and exploring the struggles of business owners in balancing delegation with staying involved in decision-making. They discuss the importance of strategic marketing aligned with the target audience, diversifying efforts, and the value of trusting one's gut in business decisions. Discover how Karen’s journey from her summit success to Instagram account hacking underscores the necessity of nurturing a strong, organic foundation in marketing.
Overcoming Social Media Overwhelm – Lessons from Melissa Davis
Episode 5
In this episode of "Unfudge Your Marketing," guest Melissa Davis delves into her experiences with social media and working with agencies. Key themes include the importance of authenticity, the necessity of foundational clarity, and the challenge of finding the right balance between getting external help and maintaining one's unique voice. Melissa reflects on her journey from feeling overwhelmed by social media to understanding the crucial role of strategic planning and clear communication. Tune in to gain insights on simplifying marketing plans and creating content that truly resonates with your audience.
From Facebook Flop to LinkedIn Success: Maria Kast’s Marketing Journey
Episode 2
In this episode, Kristi Mitchell sits down with Maria Kast, a three-time business owner and executive coach, to dive deep into the challenges and lessons learned from investing in Facebook ads and eventually finding success with LinkedIn advertising. Maria shares her journey of navigating advertising strategies, trusting her intuition, and making data-driven decisions to locate her ideal audience.
Kristi and Maria discuss:
Maria’s Journey with Facebook Ads
Shifting Focus to LinkedIn
Consultants and Strategy: