Learn & Grow
Marketing lessons, insights, tips & tricks for coaches, consultants and professional service businesses.
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Embracing Authentic Marketing with CastMagic (AI Tool)
Discover how I transformed my approach to marketing content using CastMagic. I share my journey from skepticism to embracing AI, and explain how this innovative tool can save you time while preserving your authentic voice.
Website Analytics: Where to Start for Solopreneurs and Small Business Owners
Website analytics and data can provide valuable insights to solopreneurs and small business owners, enabling them to refine and improve their marketing efforts to optimize results.
Expand Your Marketing Reach by Leveraging Other People's Audiences (OPAs)
In the expansive world of marketing, building relationships is paramount. It's not just about making connections with potential clients or referral sources; it’s about creating meaningful collaborations that expand your reach.
In Memory of John Biethan
A sincere tribute to John Biethan, a friend, colleague, and podcast expert, whose genuine warmth and unique gift for making people feel special will be deeply missed by all he touched. His legacy is one of fierce advocacy and dedication to elevating people's voices to be heard, especially those who were underrepresented.
The Power of Pain: Positioning Your Services in an Uncertain Economy
During economically uncertain times, consumers (and business owners) prioritize their spending on services that address specific pain points rather than those perceived as nice to have. Learn how to position your business accordingly.
Lessons from LinkedIn Jail
Landing yourself in LinkedIn jail is more than inconvenient. Here are some lessons to help you avoid it, and safeguard just in case.
Marketing Funnels Are Not What You Think
Marketing funnels have gotten a bad rap. I’m sharing 3 things you need to know about how marketing funnels can help you grow your business.
When to Hire a Copywriter: 5 Signs For Business Owners to Note
How do you know when to hire a copywriter? It doesn’t have to be complicated. Whether you need help with website copy, blog posts, or other marketing materials, learn to recognize the signs that it’s time to bring a pro on board.
Solopreneur Lessons from a Mountaintop
On a recent anniversary trip to the Adirondack Park, I learned some valuable lessons from a stranger on the top of a mountain. These are great takeaways for solopreneurs and small business owners!
How to Prioritize your Digital Marketing Efforts
Should I focus on my blog or social media channels? Do I need to prioritize my SEO efforts or my email marketing content? What's most important? What should I tackle first?