Why More Isn’t Always Better: Smarter Ads and Marketing Spend

Guest Marketing Expert
Written By Marketing Uncomplicated

Paid ads can feel like a money pit, especially when you are told you need to be everywhere, reach everyone, and just keep spending. Lindsey Laughlin, VP at Gravity Group, joins Kristi to cut through the noise and talk about the most common missteps she sees businesses making with their ad dollars, and what to do instead.

From cramming too much into your messaging to spreading your budget across too many channels, Lindsey shares why less is often more when it comes to paid advertising. She also pulls back the curtain on how her agency operates differently, and why that difference matters a lot for the clients they serve.

You’ll learn:

  • Why trying to say everything in your ad messaging actually communicates nothing

  • How spreading your budget too thin across too many channels quietly kills your results

  • Why your audience, not your leadership team, should be the hero of your marketing message

  • The often overlooked power of post purchase nurturing and what most businesses are leaving on the table

  • How to think about the next best product or service for your existing clients and why it costs far less than finding new ones

  • Why more impressions does not equal more results, and how to have that conversation with a media rep

  • What to ask any agency or media buyer about markups before you sign anything

If paid ads have ever left you frustrated and wondering where your money went, this episode will help you ask better questions and make smarter decisions.

Connect with Lindsey Laughlin:

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing Uncomplicated
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