UNF*DGE Your Marketing
The podcast where we talk about what really happens when marketing doesn’t go according to plan.
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Type of Interview
When Facebook Ads Flop: Hard Lessons in Marketing
Episode 93
Join Kristi Mitchell as she sits down with sales psychologist, Nancy Zare, to unpack marketing mishaps, specifically the lessons learned from failed Facebook ad campaigns. They highlight the temptation of passive income tactics, the importance of understanding analytics, and why marketing is never a "one trick pony." Listeners get actionable advice on testing strategies, learning from mistakes, and why it’s crucial to lean on experts instead of going it alone. If you're figuring out where to focus your marketing efforts or wondering about the realities behind paid ads, you’ll walk away with practical takeaways and a fresh perspective on building authentic connections.
Why More Isn’t Always Better: Smarter Ads and Marketing Spend
Episode 91
Discover the biggest marketing mistakes business owners make when it comes to ad placement, messaging, and budget strategy. Guest Lindsey Laughlin and host Kristi Mitchell share their approach to audience-focused marketing, using real examples from client work. Learn how to avoid spreading your budget too thin, create strategic campaigns, and build lasting customer relationships. If you're tired of generic ads and want actionable advice for smarter marketing, this episode is for you.
From Google Ads Overload to Smart Outsourcing: A Data-Driven JourneyFrom Google Ads Overload to Smart Outsourcing: A Data-Driven Journey
Episode 85
Serial entrepreneur Jeremy Shapiro joins Kristi Mitchell to talk about the dangers of relying too heavily on a single marketing channel and the importance of data-driven decision making in business. They discuss real-life lessons from scaling ad campaigns, navigating diminishing returns, and the pivotal moment when bringing in outside experts made all the difference. Listeners will walk away with practical advice on hiring, tracking key metrics, and diversifying lead sources to reduce risk and support business growth.
From Zero Clients to Consistent Sales: The Power of Patience
Episode 75
In this episode of UnF*dge Your Marketing, Kristi Mitchell sits down with Scarlett Stanhope, the “Biz Hippie” and money and abundance coach, to talk about early business struggles, launching mistakes, and the lessons learned along the way. Scarlett shares her journey from launching her first program with zero sales to eventually building a successful business rooted in clarity, audience-building, and self-confidence. Key themes include the importance of consistent marketing, building a solid organic foundation before running paid ads, staying patient with your growth, and making small, strategic tweaks instead of constant overhauls. Listeners will find actionable advice on investing in themselves, growing their audience, and owning their value as business owners.
Marketing Lessons Learned: From Google Ads to Purchasing Email Lists
Episode 37
This episode of UnF*dge Your Marketing features a conversation with Mark Harbeke, founder of Harbeke Marketing, as he shares insights from his experiences in the marketing world. Key themes include the lessons learned from running Google Ads and the challenges associated with buying email lists. Kristi Mitchell and Mark discuss the importance of strategic marketing approaches, the significance of differentiation, and the evolving landscape of email marketing. They also explore alternative ways to grow email lists authentically and discuss the value of leveraging other people's audiences through collaborations. Tune in to gain valuable advice for avoiding common marketing missteps and achieving a better ROI on your marketing efforts.
Discovering the Power of Iteration in Failed Marketing Campaigns
Episode 34
Explore essential themes such as the pitfalls of desperation disguised as ambition in marketing efforts, and the importance of strategic iteration and adaptability for business growth. Learn from Brian McDonald's firsthand experience with Facebook ads, offering vital lessons on identifying suitable platforms for reaching your ideal clients and avoiding common marketing mistakes. Dive into the importance of focusing on "less but better" strategies and selecting a provider who promotes testing and iterative improvement. Discover how genuine engagement and tailored marketing tactics can significantly enhance business outcomes.
Challenges with Google Ads With Darleen Priday
Episode 28
Key themes of this episode include the integration of sales and marketing efforts, the necessity of consistent marketing for steady brand awareness, and the learning curve associated with Google Ads. Kristi and Darlene discuss the importance of hiring experts for specific tasks, allowing time for strategies to show results, and the value of data-driven decision-making in marketing. They also emphasize the role of supportive teams and virtual assistants, the cost versus time dilemma, and the need for a strong marketing foundation before investing in paid advertising.
From Facebook Flop to LinkedIn Success: Maria Kast’s Marketing Journey
Episode 2
In this episode, Kristi Mitchell sits down with Maria Kast, a three-time business owner and executive coach, to dive deep into the challenges and lessons learned from investing in Facebook ads and eventually finding success with LinkedIn advertising. Maria shares her journey of navigating advertising strategies, trusting her intuition, and making data-driven decisions to locate her ideal audience.
Kristi and Maria discuss:
Maria’s Journey with Facebook Ads
Shifting Focus to LinkedIn
Consultants and Strategy: