UNF*DGE Your Marketing
The podcast where we talk about what really happens when marketing doesn’t go according to plan.
Browse episodes:
Type of Interview
Finding Your Business Identity: AI Tools vs. Real Experts
Episode 92
Explore the real challenges of marketing as Kristi Mitchell interviews Alan Lamparella about the early days of his business and lessons learned from relying on AI instead of experts for branding. Discover why personal connection and human expertise lead to better results, and how trusting your gut can lead to success. Perfect for entrepreneurs and business owners navigating the complexities of modern marketing.
When AI Goes Too Far: Protecting Authenticity in Your Marketing
Episode 90
Discover what can go wrong when AI tools are used for online engagement without transparency. Kristi Mitchell and Rachel Platt discuss a real-world LinkedIn interaction gone awry, the importance of authenticity in marketing, and how to manage automation without losing the human touch. You'll learn the crucial lessons every business owner should keep in mind when building digital relationships and outsourcing marketing activities.
Building Relationships, Not Robots: Winning Clients Without Losing Yourself
Episode 56
Discover some of the biggest marketing missteps business owners make when outsourcing, with guest Darnell Brown sharing his firsthand experience hiring a marketing agency for cold outreach. Key topics include red flags to watch for when agencies promise guaranteed results, why "cut and paste" messaging can backfire, and the impact of automation versus authentic, human connection. Darnell and host Kristi Mitchell offer actionable advice for creating genuine relationships, tailoring your outreach, and embracing a more thoughtful, human-centered marketing approach in the age of AI.
Authenticity, Automation, and Analytics: Winning Strategies from 19 Years in Business
Episode 49
UnF*dge Your Marketing host Kristi Mitchell sits down with Allen Falcon, CEO of Cumulus Global, to explore the ups and downs of transforming marketing strategies in a tech-focused business. Allen shares his journey of consolidating multiple marketing systems into a single platform, the impact of data-driven decision making, and the power of streamlining processes for greater efficiency. The conversation highlights embracing imperfection, setting firm deadlines to drive progress, and the importance of authenticity and relationship-building in marketing. Listeners will gain practical insights on leveraging technology, evolving messaging for ideal clients, adapting nurture strategies, and keeping marketing fresh and effective through periods of change.
How to Systematize Your Marketing Content with AI, Without Losing Authenticity
Episode 47
If you’re a business owner wondering how to leverage AI in your marketing without compromising authenticity and integrity, this episode is for you.
Kristi Mitchell shares her personal journey of initially resisting AI tools like ChatGPT because it felt inauthentic, like content scraped from everywhere else and not truly her own voice. But through experimentation and discovering smarter ways to integrate AI, she’s built a sustainable system that helps her create authentic, consistent content without burnout, huge budgets, or losing control.
Kristi walks you through her process of capturing ideas naturally using voice memos. She then turns those recordings into flexible content with smart AI-assisted tools, all while layering in her unique expertise and editing to stay real.