UNF*DGE Your Marketing
The podcast where we talk about what really happens when marketing doesn’t go according to plan.
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Type of Interview
I Messed Up: What Happens When You Own Your Marketing Mistakes
Episode 89
Discover how Kristi Mitchell turns personal marketing mishaps into powerful lessons for business owners. She openly shares real examples of mistakes with livestreams and email marketing, highlights the importance of authenticity and transparency, and explains how owning up to mistakes can actually build stronger trust with your audience. If you want to grow your business through genuine connections, this episode is for you!
Authentication & Deliverability: Why Your Emails Aren’t Reaching Inboxes & How to Fix It
Episode 79
Marketing strategist Kristi Mitchell talks with email marketing expert Karen Grill about the costly mistakes business owners make with email marketing, especially around email authentication and deliverability. They unpack the critical changes made by Gmail and Yahoo, discuss best practices for maintaining a clean email list, and give actionable tips for avoiding the spam folder while building trust and engagement with your subscribers. If your business relies on email for marketing or sales, this conversation is packed with must-know insights.
Email Marketing Mistakes Holding You Back and How to Fix Them
Episode 74
Discover candid conversations around common email marketing mistakes, finding your authentic voice, and overcoming the fear of vulnerability with Kristi Mitchell and Joanne Homestead. They explore the importance of alignment in your marketing, share strategies for balancing how much you reveal about yourself, and explain why true connection with your audience starts with what feels right for you. Packed with practical tips on nurturing your email list, building trust, and making marketing less daunting, this episode uncovers actionable lessons for soulful business owners and coaches looking to make a genuine impact.
Surviving LinkedIn Lockout — Why Your Business Needs More Than One Platform
Episode 55
Miranda Von Fricken joins host Kristi Mitchell to share her journey from relying solely on LinkedIn for business growth to embracing a more diversified marketing strategy. Hear Miranda’s real-life marketing missteps, including her panic moment when she was unexpectedly locked out of LinkedIn, and how it inspired her to build her email list and expand her marketing ecosystem. This episode explores the importance of not putting all your eggs in one social platform basket, nurturing relationships beyond social media, and staying authentic in your marketing efforts. Perfect for entrepreneurs and business owners looking for candid advice and actionable tips to un-fudge their marketing approach.
Authenticity, Automation, and Analytics: Winning Strategies from 19 Years in Business
Episode 49
UnF*dge Your Marketing host Kristi Mitchell sits down with Allen Falcon, CEO of Cumulus Global, to explore the ups and downs of transforming marketing strategies in a tech-focused business. Allen shares his journey of consolidating multiple marketing systems into a single platform, the impact of data-driven decision making, and the power of streamlining processes for greater efficiency. The conversation highlights embracing imperfection, setting firm deadlines to drive progress, and the importance of authenticity and relationship-building in marketing. Listeners will gain practical insights on leveraging technology, evolving messaging for ideal clients, adapting nurture strategies, and keeping marketing fresh and effective through periods of change.
Facing Zero Attendees: Lessons in Marketing Resilience
Episode 40
Join host Christy Mitchell as she welcomes Kaitlyn Rios to share her experiences in launching a nonprofit organization and the marketing challenges she faced. This episode uncovers valuable lessons learned from organizing virtual events with no attendees, the importance of starting your marketing efforts early, and the benefits of leveraging automation and consistency. Gain insights into overcoming self-doubt, embracing vulnerability, and the power of authentic connection in building meaningful relationships for your business.
Marketing Lessons Learned: From Google Ads to Purchasing Email Lists
Episode 37
This episode of UnF*dge Your Marketing features a conversation with Mark Harbeke, founder of Harbeke Marketing, as he shares insights from his experiences in the marketing world. Key themes include the lessons learned from running Google Ads and the challenges associated with buying email lists. Kristi Mitchell and Mark discuss the importance of strategic marketing approaches, the significance of differentiation, and the evolving landscape of email marketing. They also explore alternative ways to grow email lists authentically and discuss the value of leveraging other people's audiences through collaborations. Tune in to gain valuable advice for avoiding common marketing missteps and achieving a better ROI on your marketing efforts.
Unpacking Vanity Metrics – Real Insights Over Numbers With Bev Feldman
Episode 16
Explore the nuances of email marketing with Bev Feldman and Kristi Mitchell as they discuss the importance of meaningful metrics over vanity numbers. Learn how to craft engaging and consent-based email campaigns, track relevant data, and build effective long-term subscriber relationships. Discover practical strategies for maintaining consistent communication and repurposing content to enhance audience engagement. Understand why quality engagement trumps list size and get actionable tips for refining your marketing strategy.
Networking Mistakes that Cost You Clients – Jason Henderberg
Episode 10
In this episode Marketing Strategist, Kristi Mitchell, and Operations Consultant, Jason Henderberg, discuss the importance of effective networking for business owners. They share valuable tips on how to present yourself and your business in a compelling way at networking events. Jason highlights the need to tailor your message to resonate with your target audience and shares his strategy for following up with new contacts after an event. The conversation also covers the role of email marketing in nurturing relationships and the long-term benefits of consistently creating valuable content to build your brand.