UNF*DGE Your Marketing
The podcast where we talk about what really happens when marketing doesn’t go according to plan.
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Type of Interview
Investing in Your Business: Tips for Making the Right Choice
Episode 42
In this episode of "UnF*dge Your Marketing," hosts Kristi Mitchell and Toby Myles explore the challenges entrepreneurs face when investing in their business. They discuss the importance of recognizing where to invest first and how to evaluate whether an investment aligns with your current needs and expectations. The conversation highlights real-life experiences of hiring coaches and service providers, emphasizing the value of trust, clear expectations, and the lessons learned from both successful and less-than-ideal investments. Plus, the episode touches on the impact of consistent content marketing and the often-hidden audience of "lurkers" who become clients when they're ready.
Resisting Peer Pressure as a Business Owner: Choosing the Right Social Media Platforms
Episode 41
In this episode of "UnF*dge Your Marketing," Kristi Mitchell and Alison Ver Halen dive into the challenges and lessons of marketing missteps. They explore the pressure of following trends, like the use of Instagram for business, and discuss the importance of aligning marketing tactics with personal strengths and audience preferences. Alison shares her journey of experimenting with Instagram, the realization of its misalignment with her audience, and the benefits of focusing on platforms like LinkedIn. They emphasize the significance of authenticity, consistency over frequency, and the patience required to see results in marketing efforts. This episode is filled with valuable insights for business owners contemplating their marketing strategies.
Facing Zero Attendees: Lessons in Marketing Resilience
Episode 40
Join host Christy Mitchell as she welcomes Kaitlyn Rios to share her experiences in launching a nonprofit organization and the marketing challenges she faced. This episode uncovers valuable lessons learned from organizing virtual events with no attendees, the importance of starting your marketing efforts early, and the benefits of leveraging automation and consistency. Gain insights into overcoming self-doubt, embracing vulnerability, and the power of authentic connection in building meaningful relationships for your business.
Navigating Marketing Tools and Tactics: Finding What Really Works for Your Business
Episode 39
Kristi Mitchell and Bradley Mendel discuss the journey of overcoming marketing challenges in a service-based business. They explore the importance of aligning marketing strategies with personal interests to enhance authenticity and engagement. The conversation highlights the value of video content for building the know, like, and trust factor with clients. They also mention the trials of using marketing providers, software limitations, and the critical need for consistent, strategic marketing efforts to achieve long-term results. Bradley emphasizes the significance of referrals, educational outreach, and the ongoing pursuit of effective marketing solutions tailored to the financial industry.
Mastering LinkedIn: The Shift from Authority to Trust in Content Strategy
Episode 38
In Episode 38 of "UnF*dge Your Marketing," Kristi Mitchell and Joe Raasch explore the power of storytelling and trust-building on LinkedIn. Joe shares his journey from emphasizing authority in content to prioritizing authentic engagement. They discuss how personal stories can foster deeper connections, bridge gaps between businesses and clients, and highlight the importance of intentionality in digital interactions. Joe also underscores the significance of transitioning from traditional authority-driven content to sharing personal experiences and forming genuine relationships. Perfect for listeners who want to optimize their LinkedIn presence and engagement strategy.
From Marketing Frustration to Clarity: Finding the Right Support
Episode 35
Explore the journey of Hayden Orme, founder of Handled by Hayden & Co, as she shares her experiences with authentic branding and the significance of aligning marketing strategies with core values. Understand the challenges faced in outsourcing marketing execution and the lessons learned about trusting one's instincts in business decisions. This conversation highlights the importance of authenticity, the impact of timing on business strategies, and the value of expert collaboration to achieve business growth and holistic success.
Discovering the Power of Iteration in Failed Marketing Campaigns
Episode 34
Explore essential themes such as the pitfalls of desperation disguised as ambition in marketing efforts, and the importance of strategic iteration and adaptability for business growth. Learn from Brian McDonald's firsthand experience with Facebook ads, offering vital lessons on identifying suitable platforms for reaching your ideal clients and avoiding common marketing mistakes. Dive into the importance of focusing on "less but better" strategies and selecting a provider who promotes testing and iterative improvement. Discover how genuine engagement and tailored marketing tactics can significantly enhance business outcomes.
Lessons from a Marketing Loss: Building Successful Partnerships
Episode 32
Explore the journey of Chanel Yarber, visionary CEO of Bright Girl Media, as she shares her marketing lessons learned from outsourcing pitfalls. Discover the impact of authenticity in connecting with your target audience and the importance of trusting your instincts as a business owner. Chanel and host Christy Mitchell candidly discuss the challenges of quick-fix marketing promises and the significance of building genuine, long-term partnerships. Learn how staying true to your core business values and asking the right questions can safeguard you from costly marketing mistakes. Whether you're a seasoned entrepreneur or just starting out, this episode offers valuable insights into maintaining authenticity and resilience in your marketing approach.
Opening Up Creative Boundaries in Marketing to Produce the Best Results
Episode 30
This episode of UnFdge Your Marketing* features a candid conversation with Jill Peterson, the founder and chief growth strategist at Clover Insights. Key themes explored include the challenges and lessons learned in developing a visual brand identity, the importance of open communication and collaboration with marketing providers, and the value of stepping outside your comfort zone to foster growth. Jill discusses the journey from initially using a friend's help for her logo to engaging a professional team and the insights gained from allowing creative freedom. Tune in to hear practical advice on how to effectively work with creative partners to achieve the best results for your brand.
Challenges with Google Ads With Darleen Priday
Episode 28
Key themes of this episode include the integration of sales and marketing efforts, the necessity of consistent marketing for steady brand awareness, and the learning curve associated with Google Ads. Kristi and Darlene discuss the importance of hiring experts for specific tasks, allowing time for strategies to show results, and the value of data-driven decision-making in marketing. They also emphasize the role of supportive teams and virtual assistants, the cost versus time dilemma, and the need for a strong marketing foundation before investing in paid advertising.
The Secret to Marketing Success: Consistency and Patience
Episode 26
Join Kristi Mitchell and guest Laura Wright as they explore the power of consistency in marketing strategies, showcasing how sticking to a single approach can produce remarkable results. They discuss the balance between sales and marketing, emphasizing the importance of adaptability and continuous refinement. Hear about real-life examples where persistent efforts led to significant revenue gains, and learn the value of taking a "purposeful pause" to ensure quality over quantity. This conversation highlights the importance of thoughtful, intentional marketing and maintaining front-of-mind awareness to engage ideal clients.
Building Beyond Referrals: Amy Foley’s Journey to Diversified Marketing
Episode 25
Are you relying solely on referrals and word-of-mouth to grow your business? In this episode, we explore the critical need for diversified marketing strategies to sustain long-term success. Amy shares her journey as a seasoned entrepreneur, highlighting the pitfalls of not having a proactive marketing plan and how she overcame analysis paralysis to make confident decisions. Learn actionable insights to future-proof your business, adapt to market changes, and ensure your marketing strategy drives growth consistently.
Lesson Learned: The Challenges Of Working With Service Providers
Episode 24
Join Kristi Mitchell and Amanda Lockhart Davis as they highlight the importance of vetting marketing service providers by asking critical questions and seeking references. Amanda shares her challenging experience with a marketing firm and outlines key takeaways on avoiding cookie-cutter approaches and ensuring strong communication. Learn essential strategies for tailoring marketing efforts to your unique business needs and tips for effective provider evaluation.
Aligning Marketing with Personal Values: Dr. Carrie Graham
Episode 22
In this episode, Dr. Graham opens up about her discomfort with mainstream digital marketing tactics and how she has navigated these challenges by aligning her strategies with her values and comfort levels. We'll explore the emotional hurdles business owners encounter when tackling marketing, the importance of consistent and personalized marketing strategies, and the value of collaborative relationships with service providers.
Dr. Graham shares her personal journey—from relying solely on referrals to recognizing the necessity of a robust marketing plan—and offers insights on how businesses can create calming and effective marketing approaches.
The Hidden Costs of Skipping Marketing Strategy
Episode 20
Explore the importance of strategic marketing planning with Jen Goldman. Learn from her 30 years of experience as she shares valuable lessons on the pitfalls of neglecting a holistic marketing strategy. Discover actionable tips on hiring the right copywriters, understanding data’s role in marketing, and the significance of revisiting your marketing plan regularly. Gain insights into effective communication with service providers and the true cost of bypassing strategy for small to mid-sized businesses. Ideal for business owners ready to take their marketing to the next level.
Navigating Marketing Missteps: A Journey from Ready, Fire, Aim to Strategic Success
Episode 19
In this insightful conversation, Kristi Mitchell and Ray Treviño dive into the power of mission-driven marketing strategies. Ray shares key lessons on hiring the right marketing contractors and the dangers of bypassing strategic planning. Discover the importance of aligning marketing efforts with a company's mission, vision, and values, and learn how to effectively vet marketing providers to avoid costly mistakes. Ray also reflects on how his personal and professional experiences shaped his approach to marketing and business growth.
Navigating Website Woes – Lessons Learned from Choosing the Wrong Provider
Episode 18
In this episode of "UNF*DGE Your Marketing," host Kristi Mitchell chats with Nicole Cheri Oden, an experienced attorney and business owner, about the challenges and lessons learned from past marketing experiences. Key themes include the importance of tracking data, the implications of hiring the right website management professionals, and the value of having proper contracts and clear termination provisions. Nicole also shares practical tips on creating effective SOPs and emphasizes the significance of honest communication and thorough vetting when outsourcing critical business functions. This discussion is valuable for any business owner looking to avoid common pitfalls and improve their marketing and operational strategies.
Navigating Marketing Challenges: The Power Of Market Research & Timing
Episode 15
Join Kristi Mitchell and Carole Stizza as they discuss valuable lessons from Carole's marketing journey, highlighting the importance of understanding your audience and conducting thorough market research to shape effective leadership development programs. Discover why timing is crucial in marketing efforts and client engagement, and gain insights into building trust through transparent communication and honoring relationships. Plus, learn strategic tips for interviewing your target audience to create irresistible offers, all while balancing marketing strategies and maintaining strong client relationships.
Navigating Marketing for VR and Architectural Design with Phil Oloo
Episode 14
Join host Kristi Mitchell as she chats with Phil Oloo, founder of Spatialists LLC, about the intersection of architectural design and virtual reality. Phil shares his unique marketing journey, offering perspectives on the importance of building strong relationships, being patient with marketing strategies, and the challenges of social media in niche markets. Learn how Phil’s personalized approach and traditional marketing tactics have driven success in the competitive field of architectural visualization. Get inspired by his commitment to constant improvement and staying ahead with cutting-edge technology.
From Burnout to Brilliant Results – Savvy Strategies From Keith Allen Johns
Episode 13
In this video, Kristi and Keith discuss the pitfalls of relying on a single marketing tactic to solve all your business challenges. They emphasize the importance of an integrated, strategic marketing plan over quick fixes to ensure sustainable growth and long-term success.