UNF*DGE Your Marketing
The podcast where we talk about what really happens when marketing doesn’t go according to plan.
Browse episodes:
Type of Interview
Email Marketing Mistakes Holding You Back and How to Fix Them
Episode 74
Discover candid conversations around common email marketing mistakes, finding your authentic voice, and overcoming the fear of vulnerability with Kristi Mitchell and Joanne Homestead. They explore the importance of alignment in your marketing, share strategies for balancing how much you reveal about yourself, and explain why true connection with your audience starts with what feels right for you. Packed with practical tips on nurturing your email list, building trust, and making marketing less daunting, this episode uncovers actionable lessons for soulful business owners and coaches looking to make a genuine impact.
Creating Your Unique Signal: Standing Out in an AI-Powered World
Episode 73
On this episode of UnF*dge Your Marketing, Steven Larmer joins Kristi Mitchell to talk about how business owners and coaches can avoid common mistakes when using AI in their branding and marketing. They explore why alignment and authenticity matter in building a memorable brand, and discuss the dangers of relying too heavily on AI-generated content without infusing personal perspective and truth. The conversation highlights lessons learned from real-world marketing experiments, the importance of genuine connections, and practical advice for creating content that truly reflects your brand’s unique voice.
Why Marketing Pros Need Outside Help Too - Lessons from the Field
Episode 70
In this episode of UnF*dge Your Marketing, Kristi Mitchell chats with Anne Gillespie about the common marketing mistakes business owners make, especially around strategy and execution. Anne shares valuable lessons from her years running Fix and Form and 10 to Launch, emphasizing why even marketing professionals should hire external help for their own marketing and branding. The conversation highlights the importance of solid strategy before jumping into execution, the differences between graphic and copy-focused social media management, and using AI tools to streamline workflows without losing the human touch. Listeners will pick up practical tips on hiring, leveraging strengths, and building stronger brands.
Burned by Bad Marketing? Tips for Choosing Partners Who Deliver
Episode 65
Kristi Mitchell welcomes marketing expert Ben Albert for a candid conversation about common marketing mistakes business owners face, especially those who've been burned by flashy but ineffective marketing providers. Together, they unpack the dangers of one-size-fits-all solutions, the importance of trust and hands-on, tailored marketing strategies, and how to spot red flags when hiring a marketing partner. You’ll also hear practical advice on evaluating potential marketing vendors, questions to ask during discovery calls, and ways to build genuine value before making a hiring decision. This episode is all about helping business owners avoid marketing missteps and find approaches that truly align with their unique needs.
Bridging the Gap: Turning Brand Clarity into Powerful Website Copy
Episode 57
Kristi Mitchell sits down with award-winning copywriter and brand messaging consultant Beth Knaus to talk about the biggest mistakes business owners make when redoing their websites. They unpack the crucial difference between brand assets and actionable messaging, why strong copy and authentic voice matter, and common pitfalls of relying solely on AI for website content. Beth shares actionable advice on finding your unique voice, connecting brand, design, and copy, and the importance of continuously evolving your marketing and messaging. Whether you're refreshing your website or just starting your business, this episode is packed with expert insights on creating genuine, effective marketing communications that attract your ideal clients.
Integrity Over Income: The Truth About Marketing Recommendations
Episode 52
Join host Kristi Mitchell and guest Maria Platusic as they explore the importance of integrity and customization in marketing. They discuss common pitfalls business owners face when working with marketing providers, the dangers of one-size-fits-all solutions, and how to ask the right questions to ensure your unique needs are met. Discover actionable advice on building trust with marketing experts, choosing sustainable strategies, and finding the right fit for your business’s long-term goals. Perfect for mission-driven service providers seeking authentic, client-centered marketing guidance.
Aligning Expectations: The #1 Secret to Successful Marketing Projects
Episode 45
Join Kristi Mitchell and guest Seth Goldstein, a digital marketer and podcaster, as they unpack some of the most common marketing mistakes business owners make—especially around misaligned expectations and project delays. They discuss the importance of clear communication, collaboration, and realistic timelines in successful marketing partnerships, as well as how being strategic with website and content planning can make or break your results. Plus, they highlight why having fun with your marketing and maintaining flexibility in budgets and deliverables leads to more rewarding projects. Perfect for service-based businesses looking to un-fudge their marketing approach and build stronger relationships with their marketing providers.
Marketing Lessons Learned: From Google Ads to Purchasing Email Lists
Episode 37
This episode of UnF*dge Your Marketing features a conversation with Mark Harbeke, founder of Harbeke Marketing, as he shares insights from his experiences in the marketing world. Key themes include the lessons learned from running Google Ads and the challenges associated with buying email lists. Kristi Mitchell and Mark discuss the importance of strategic marketing approaches, the significance of differentiation, and the evolving landscape of email marketing. They also explore alternative ways to grow email lists authentically and discuss the value of leveraging other people's audiences through collaborations. Tune in to gain valuable advice for avoiding common marketing missteps and achieving a better ROI on your marketing efforts.
Mastering Marketing: Overcoming Fear, Building Trust, and Communicating Effectively
Episode 34
Join host Kristi Mitchell as she welcomes guests Selena Konmaki and Anna Larson to discuss common marketing mistakes in the latest episode of UnF*dge Your Marketing. Key themes include the importance of embracing new marketing strategies, understanding the need for multiple touchpoints, and effectively using language to connect with your audience. Gain insights on how to overcome hesitation in trying fresh approaches, the significance of repurposing content to amplify your reach, and striking the right balance in your marketing efforts. Don't miss these valuable lessons to enhance your marketing tactics and grow your business successfully.
Beyond Company Posts: The Power of Personal Content in B2B Marketing
Episode 31
In this episode of "UnF*dge Your Marketing," host Kristi Mitchell engages with Jared Gibson, co-founder of Outworks, to explore strategic marketing tactics for professional services and SaaS industries. The discussion revolves around the transformative power of founder-led content on LinkedIn, emphasizing the importance of stepping out of one's comfort zone and making strategic marketing a priority. Jared shares insights into creating impactful LinkedIn content, the role of personal branding in building trust, and the challenges of being consistent with content creation. The conversation highlights the significance of prioritization, adapting to new marketing trends, and leveraging video content as a key differentiator in B2B spaces.
Marketing Language Mistakes to Avoid With Lori Sussle Bonanni
Episode 29
Join Christy Mitchell and Lori Sussle Bonanni as they address common marketing pitfalls and the importance of authenticity. Discover tips on avoiding cliches, creating genuine urgency without misleading tactics, and maintaining grammar standards. Gain practical insights for making sure your marketing message speaks directly to your intended audience. Tune in for actionable advice to enhance your brand's communication strategy.
Mastering LinkedIn for Genuine Engagement and Sales Success with Bob Woods
Episode 23
Explore the importance of aligning your content with audience interests, turning engagement into tangible results, and positioning yourself as a thought leader. Bob Woods shares strategies for leveraging LinkedIn to create value-driven content, conduct effective market research, and engage meaningfully with prospects. Discover how to use client feedback for content ideas and proactively connect with your ideal clients and influencers.
Podcast Marketing Mastery – Insights on Authentic Engagement and Consistency
Episode 17
In this video, we explore key strategies for overcoming challenges in starting and maintaining a podcast, emphasizing the importance of passion, rapport building, and consistency for long-term success. You'll gain insights into how podcasting fits into a marketing funnel and discover effective ways to market your podcast. We also highlight the power of genuine connections and storytelling in engaging your audience, and offer practical advice for aspiring podcasters, including tips on how to get noticed and grow your listener base.
Unpacking Vanity Metrics - Real Insights Over Numbers With Bev Feldman
Episode 16
Explore the nuances of email marketing with Bev Feldman and Kristi Mitchell as they discuss the importance of meaningful metrics over vanity numbers. Learn how to craft engaging and consent-based email campaigns, track relevant data, and build effective long-term subscriber relationships. Discover practical strategies for maintaining consistent communication and repurposing content to enhance audience engagement. Understand why quality engagement trumps list size and get actionable tips for refining your marketing strategy.