UNF*DGE Your Marketing
The podcast where we talk about what really happens when marketing doesn’t go according to plan.
Browse episodes:
Type of Interview
Small Business Marketing Woes – Lessons from a Wealth Management Pro
Episode 6
In this insightful episode of "Unf*dge Your Marketing," host Kristi Mitchell speaks with guest Melissa Vanderhoof about the challenges and triumphs of small business marketing within a family-owned financial services firm. The discussion highlights Melissa's transition from healthcare to finance, the hurdles of DIY marketing, and the importance of finding a trusted marketing partner. Key themes include tailored content, brand authenticity, and the value of expert guidance in achieving marketing success. Join us as Melissa shares valuable lessons learned and practical advice for business owners looking to elevate their marketing strategy.
Overcoming Social Media Overwhelm – Lessons from Melissa Davis
Episode 5
In this episode of "Unfudge Your Marketing," guest Melissa Davis delves into her experiences with social media and working with agencies. Key themes include the importance of authenticity, the necessity of foundational clarity, and the challenge of finding the right balance between getting external help and maintaining one's unique voice. Melissa reflects on her journey from feeling overwhelmed by social media to understanding the crucial role of strategic planning and clear communication. Tune in to gain insights on simplifying marketing plans and creating content that truly resonates with your audience.
The Journey to Finding Your Ideal Client Avatar with Dr. Jamaal Johnston
Episode 4
In this episode, Dr. Jamaal Johnston shares his journey from starting a security business 20 years ago to becoming a leading expert in leadership development. Key themes include:
1. The importance of identifying and targeting a specific audience in business and marketing.
2. The value of client avatars and buyer personas in honing marketing strategies.
3. The critical role of assembling an "A-team" of professionals, including marketers, to support business growth.
4. The evolving process of recognizing when to seek expert help to elevate a business.
5. Practical insights on refining marketing approaches and learning from past mistakes.
Join us as we delve into these essential lessons for business owners and entrepreneurs aiming to improve their marketing effectiveness.
Avoid Marketing Pitfalls – Expert Tips With Melissa Henry
Episode 3
In this episode of “Unf＊dge Your Marketing,” join Kristi Mitchell and Melissa Henry as they delve into the importance of authenticity in branding. Melissa shares her journey from shedding her corporate CPA persona to creating a genuine brand that resonates with core values. They discuss the significance of foundational brand strategy, the pitfalls of unrealistic marketing promises, and the necessity for business owners to actively engage in their marketing efforts. Tune in for insights on refining your brand and making impactful, strategic decisions for lasting business growth.
From Facebook Flop to LinkedIn Success: Maria Kast’s Marketing Journey
Episode 2
In this episode, Kristi Mitchell sits down with Maria Kast, a three-time business owner and executive coach, to dive deep into the challenges and lessons learned from investing in Facebook ads and eventually finding success with LinkedIn advertising. Maria shares her journey of navigating advertising strategies, trusting her intuition, and making data-driven decisions to locate her ideal audience.
Kristi and Maria discuss:
Maria’s Journey with Facebook Ads
Shifting Focus to LinkedIn
Consultants and Strategy:
From Referrals to Strategic Growth: Unf*dging Marketing with Erika Andersen
Episode 1
Welcome to the inaugural episode of “Unf＊dge Your Marketing,” hosted by marketing consultant and strategist Kristi Mitchell. Join Kristi as she chats with Erika Andersen, founding partner of Proteus, about the critical lessons learned from marketing missteps and mishaps. Key themes include the importance of strategic marketing plans, understanding and maintaining brand voice, and what to look for when hiring a marketing agency. Whether you’re relying on word-of-mouth or ready to elevate your marketing strategy, this episode offers valuable insights to help you avoid common pitfalls and successfully grow your business.