UNF*DGE Your Marketing
The podcast where we talk about what really happens when marketing doesn’t go according to plan.
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Type of Interview
Aligning Expectations: The #1 Secret to Successful Marketing Projects
Episode 45
Join Kristi Mitchell and guest Seth Goldstein, a digital marketer and podcaster, as they unpack some of the most common marketing mistakes business owners make—especially around misaligned expectations and project delays. They discuss the importance of clear communication, collaboration, and realistic timelines in successful marketing partnerships, as well as how being strategic with website and content planning can make or break your results. Plus, they highlight why having fun with your marketing and maintaining flexibility in budgets and deliverables leads to more rewarding projects. Perfect for service-based businesses looking to un-fudge their marketing approach and build stronger relationships with their marketing providers.
Marketing Lessons Learned: From Google Ads to Purchasing Email Lists
Episode 37
This episode of UnF*dge Your Marketing features a conversation with Mark Harbeke, founder of Harbeke Marketing, as he shares insights from his experiences in the marketing world. Key themes include the lessons learned from running Google Ads and the challenges associated with buying email lists. Kristi Mitchell and Mark discuss the importance of strategic marketing approaches, the significance of differentiation, and the evolving landscape of email marketing. They also explore alternative ways to grow email lists authentically and discuss the value of leveraging other people's audiences through collaborations. Tune in to gain valuable advice for avoiding common marketing missteps and achieving a better ROI on your marketing efforts.
Mastering Marketing: Overcoming Fear, Building Trust, and Communicating Effectively
Episode 34
Join host Kristi Mitchell as she welcomes guests Selena Konmaki and Anna Larson to discuss common marketing mistakes in the latest episode of UnF*dge Your Marketing. Key themes include the importance of embracing new marketing strategies, understanding the need for multiple touchpoints, and effectively using language to connect with your audience. Gain insights on how to overcome hesitation in trying fresh approaches, the significance of repurposing content to amplify your reach, and striking the right balance in your marketing efforts. Don't miss these valuable lessons to enhance your marketing tactics and grow your business successfully.
Beyond Company Posts: The Power of Personal Content in B2B Marketing
Episode 31
In this episode of "UnF*dge Your Marketing," host Kristi Mitchell engages with Jared Gibson, co-founder of Outworks, to explore strategic marketing tactics for professional services and SaaS industries. The discussion revolves around the transformative power of founder-led content on LinkedIn, emphasizing the importance of stepping out of one's comfort zone and making strategic marketing a priority. Jared shares insights into creating impactful LinkedIn content, the role of personal branding in building trust, and the challenges of being consistent with content creation. The conversation highlights the significance of prioritization, adapting to new marketing trends, and leveraging video content as a key differentiator in B2B spaces.
Marketing Language Mistakes to Avoid With Lori Sussle Bonanni
Episode 29
Join Christy Mitchell and Lori Sussle Bonanni as they address common marketing pitfalls and the importance of authenticity. Discover tips on avoiding cliches, creating genuine urgency without misleading tactics, and maintaining grammar standards. Gain practical insights for making sure your marketing message speaks directly to your intended audience. Tune in for actionable advice to enhance your brand's communication strategy.
Mastering LinkedIn for Genuine Engagement and Sales Success with Bob Woods
Episode 23
Explore the importance of aligning your content with audience interests, turning engagement into tangible results, and positioning yourself as a thought leader. Bob Woods shares strategies for leveraging LinkedIn to create value-driven content, conduct effective market research, and engage meaningfully with prospects. Discover how to use client feedback for content ideas and proactively connect with your ideal clients and influencers.
Unpacking Vanity Metrics – Real Insights Over Numbers With Bev Feldman
Episode 16
Explore the nuances of email marketing with Bev Feldman and Kristi Mitchell as they discuss the importance of meaningful metrics over vanity numbers. Learn how to craft engaging and consent-based email campaigns, track relevant data, and build effective long-term subscriber relationships. Discover practical strategies for maintaining consistent communication and repurposing content to enhance audience engagement. Understand why quality engagement trumps list size and get actionable tips for refining your marketing strategy.
Podcast Marketing Mastery – Insights on Authentic Engagement and Consistency
Episode 17
In this video, we explore key strategies for overcoming challenges in starting and maintaining a podcast, emphasizing the importance of passion, rapport building, and consistency for long-term success. You'll gain insights into how podcasting fits into a marketing funnel and discover effective ways to market your podcast. We also highlight the power of genuine connections and storytelling in engaging your audience, and offer practical advice for aspiring podcasters, including tips on how to get noticed and grow your listener base.