UNF*DGE Your Marketing
The podcast where we talk about what really happens when marketing doesn’t go according to plan.
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Type of Interview
The Secret to Marketing Success: Consistency and Patience
Episode 26
Join Kristi Mitchell and guest Laura Wright as they explore the power of consistency in marketing strategies, showcasing how sticking to a single approach can produce remarkable results. They discuss the balance between sales and marketing, emphasizing the importance of adaptability and continuous refinement. Hear about real-life examples where persistent efforts led to significant revenue gains, and learn the value of taking a "purposeful pause" to ensure quality over quantity. This conversation highlights the importance of thoughtful, intentional marketing and maintaining front-of-mind awareness to engage ideal clients.
Building Beyond Referrals: Amy Foley’s Journey to Diversified Marketing
Episode 25
Are you relying solely on referrals and word-of-mouth to grow your business? In this episode, we explore the critical need for diversified marketing strategies to sustain long-term success. Amy shares her journey as a seasoned entrepreneur, highlighting the pitfalls of not having a proactive marketing plan and how she overcame analysis paralysis to make confident decisions. Learn actionable insights to future-proof your business, adapt to market changes, and ensure your marketing strategy drives growth consistently.
Lesson Learned: The Challenges Of Working With Service Providers
Episode 24
Join Kristi Mitchell and Amanda Lockhart Davis as they highlight the importance of vetting marketing service providers by asking critical questions and seeking references. Amanda shares her challenging experience with a marketing firm and outlines key takeaways on avoiding cookie-cutter approaches and ensuring strong communication. Learn essential strategies for tailoring marketing efforts to your unique business needs and tips for effective provider evaluation.
Mastering LinkedIn for Genuine Engagement and Sales Success with Bob Woods
Episode 23
Explore the importance of aligning your content with audience interests, turning engagement into tangible results, and positioning yourself as a thought leader. Bob Woods shares strategies for leveraging LinkedIn to create value-driven content, conduct effective market research, and engage meaningfully with prospects. Discover how to use client feedback for content ideas and proactively connect with your ideal clients and influencers.
Aligning Marketing with Personal Values: Dr. Carrie Graham
Episode 22
In this episode, Dr. Graham opens up about her discomfort with mainstream digital marketing tactics and how she has navigated these challenges by aligning her strategies with her values and comfort levels. We'll explore the emotional hurdles business owners encounter when tackling marketing, the importance of consistent and personalized marketing strategies, and the value of collaborative relationships with service providers.
Dr. Graham shares her personal journey—from relying solely on referrals to recognizing the necessity of a robust marketing plan—and offers insights on how businesses can create calming and effective marketing approaches.
AI and Freelancers: Navigating Emerging Marketing Trends
Episode 21
Kristi dives deep into the marketing trends that are making waves at the end of 2024 and future predictions that could shape the industry. Whether you're a seasoned business owner or just stepping into the marketing world, this episode is packed with insights you won't want to miss!
Unpacking Vanity Metrics – Real Insights Over Numbers With Bev Feldman
Episode 16
Explore the nuances of email marketing with Bev Feldman and Kristi Mitchell as they discuss the importance of meaningful metrics over vanity numbers. Learn how to craft engaging and consent-based email campaigns, track relevant data, and build effective long-term subscriber relationships. Discover practical strategies for maintaining consistent communication and repurposing content to enhance audience engagement. Understand why quality engagement trumps list size and get actionable tips for refining your marketing strategy.
The Hidden Costs of Skipping Marketing Strategy
Episode 20
Explore the importance of strategic marketing planning with Jen Goldman. Learn from her 30 years of experience as she shares valuable lessons on the pitfalls of neglecting a holistic marketing strategy. Discover actionable tips on hiring the right copywriters, understanding data’s role in marketing, and the significance of revisiting your marketing plan regularly. Gain insights into effective communication with service providers and the true cost of bypassing strategy for small to mid-sized businesses. Ideal for business owners ready to take their marketing to the next level.
Navigating Marketing Missteps: A Journey from Ready, Fire, Aim to Strategic Success
Episode 19
In this insightful conversation, Kristi Mitchell and Ray Treviño dive into the power of mission-driven marketing strategies. Ray shares key lessons on hiring the right marketing contractors and the dangers of bypassing strategic planning. Discover the importance of aligning marketing efforts with a company's mission, vision, and values, and learn how to effectively vet marketing providers to avoid costly mistakes. Ray also reflects on how his personal and professional experiences shaped his approach to marketing and business growth.
Navigating Website Woes – Lessons Learned from Choosing the Wrong Provider
Episode 18
In this episode of "UNF*DGE Your Marketing," host Kristi Mitchell chats with Nicole Cheri Oden, an experienced attorney and business owner, about the challenges and lessons learned from past marketing experiences. Key themes include the importance of tracking data, the implications of hiring the right website management professionals, and the value of having proper contracts and clear termination provisions. Nicole also shares practical tips on creating effective SOPs and emphasizes the significance of honest communication and thorough vetting when outsourcing critical business functions. This discussion is valuable for any business owner looking to avoid common pitfalls and improve their marketing and operational strategies.
Podcast Marketing Mastery – Insights on Authentic Engagement and Consistency
Episode 17
In this video, we explore key strategies for overcoming challenges in starting and maintaining a podcast, emphasizing the importance of passion, rapport building, and consistency for long-term success. You'll gain insights into how podcasting fits into a marketing funnel and discover effective ways to market your podcast. We also highlight the power of genuine connections and storytelling in engaging your audience, and offer practical advice for aspiring podcasters, including tips on how to get noticed and grow your listener base.
Navigating Marketing Challenges: The Power Of Market Research & Timing
Episode 15
Join Kristi Mitchell and Carole Stizza as they discuss valuable lessons from Carole's marketing journey, highlighting the importance of understanding your audience and conducting thorough market research to shape effective leadership development programs. Discover why timing is crucial in marketing efforts and client engagement, and gain insights into building trust through transparent communication and honoring relationships. Plus, learn strategic tips for interviewing your target audience to create irresistible offers, all while balancing marketing strategies and maintaining strong client relationships.
Navigating Marketing for VR and Architectural Design with Phil Oloo
Episode 14
Join host Kristi Mitchell as she chats with Phil Oloo, founder of Spatialists LLC, about the intersection of architectural design and virtual reality. Phil shares his unique marketing journey, offering perspectives on the importance of building strong relationships, being patient with marketing strategies, and the challenges of social media in niche markets. Learn how Phil’s personalized approach and traditional marketing tactics have driven success in the competitive field of architectural visualization. Get inspired by his commitment to constant improvement and staying ahead with cutting-edge technology.
From Burnout to Brilliant Results – Savvy Strategies From Keith Allen Johns
Episode 13
In this video, Kristi and Keith discuss the pitfalls of relying on a single marketing tactic to solve all your business challenges. They emphasize the importance of an integrated, strategic marketing plan over quick fixes to ensure sustainable growth and long-term success.
The Solo Business Owner’s Journey – From Marketing Mishaps to Mastery
Episode 12
In this episode, Kristen Tagliamonte shares valuable lessons from her marketing journey as a solopreneur. She discusses the importance of having a clear brand and target audience, and how expanding your network can lead to new opportunities and ideas. Kristen also emphasizes the value of partnering with marketing experts to gain strategic guidance and access to helpful tools. Additionally, she highlights the significance of diversifying your marketing approach, trying new things, and not being afraid to stumble along the way.
Simplifying HR and Marketing – Mindy Flanigan’s Journey
Episode 11
Mindy Flanigan shares her journey as an HR consultant, discussing the challenges of navigating website development, SEO, and marketing strategy. The conversation touches on the importance of recognizing one's limitations as a business owner, placing the right people in the right positions, and making data-driven decisions. Kristi and Mindy also explore the significance of foundational clarity in business and the value of an outsider's perspective in identifying missed opportunities.
Networking Mistakes that Cost You Clients – Jason Henderberg
Episode 10
In this episode Marketing Strategist, Kristi Mitchell, and Operations Consultant, Jason Henderberg, discuss the importance of effective networking for business owners. They share valuable tips on how to present yourself and your business in a compelling way at networking events. Jason highlights the need to tailor your message to resonate with your target audience and shares his strategy for following up with new contacts after an event. The conversation also covers the role of email marketing in nurturing relationships and the long-term benefits of consistently creating valuable content to build your brand.
From Outsourcing Flops to In-House Success
Episode 9
In this episode, Kristi Mitchell chats with Theresa Intag about her past experiences with outsourcing social media marketing. They discuss the challenges Theresa faced, including generic content, lack of brand customization, and the need for constant involvement. Theresa shares how she ultimately decided to bring social media management in-house for better control and consistency. The conversation also touches on the importance of humanizing a brand through personal stories and people-centric content to build genuine connections with the audience.
Why Just One Marketing Tactic Won’t Cut It – A Robust Strategy
Episode 8
Explore key aspects of strategic marketing with Kristi Mitchell as she highlights common missteps business owners make. Learn about the importance of building a comprehensive marketing strategy, focusing on the marketing funnel framework, including stages like attract, convert, nurture, and close. Get practical tips for creating effective email campaigns, leveraging social media, and optimizing your lead generation efforts. Gain valuable insights to elevate your marketing and drive better results for your business.
Beyond Social Media: Karen Laos on Diversifying Your Marketing Efforts
Episode 7
Join Kristi Mitchell and Karen Laos as they discuss the significance of personal presence in marketing, sharing experiences like being recognized for consistent LinkedIn posts and exploring the struggles of business owners in balancing delegation with staying involved in decision-making. They discuss the importance of strategic marketing aligned with the target audience, diversifying efforts, and the value of trusting one's gut in business decisions. Discover how Karen’s journey from her summit success to Instagram account hacking underscores the necessity of nurturing a strong, organic foundation in marketing.