UNF*DGE Your Marketing
The podcast where we talk about what really happens when marketing doesn’t go according to plan.
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Type of Interview
Navigating Marketing Tools and Tactics: Finding What Really Works for Your Business
Episode 39
Kristi Mitchell and Bradley Mendel discuss the journey of overcoming marketing challenges in a service-based business. They explore the importance of aligning marketing strategies with personal interests to enhance authenticity and engagement. The conversation highlights the value of video content for building the know, like, and trust factor with clients. They also mention the trials of using marketing providers, software limitations, and the critical need for consistent, strategic marketing efforts to achieve long-term results. Bradley emphasizes the significance of referrals, educational outreach, and the ongoing pursuit of effective marketing solutions tailored to the financial industry.
Mastering LinkedIn: The Shift from Authority to Trust in Content Strategy
Episode 38
In Episode 38 of "UnF*dge Your Marketing," Kristi Mitchell and Joe Raasch explore the power of storytelling and trust-building on LinkedIn. Joe shares his journey from emphasizing authority in content to prioritizing authentic engagement. They discuss how personal stories can foster deeper connections, bridge gaps between businesses and clients, and highlight the importance of intentionality in digital interactions. Joe also underscores the significance of transitioning from traditional authority-driven content to sharing personal experiences and forming genuine relationships. Perfect for listeners who want to optimize their LinkedIn presence and engagement strategy.
Marketing Lessons Learned: From Google Ads to Purchasing Email Lists
Episode 37
This episode of UnF*dge Your Marketing features a conversation with Mark Harbeke, founder of Harbeke Marketing, as he shares insights from his experiences in the marketing world. Key themes include the lessons learned from running Google Ads and the challenges associated with buying email lists. Kristi Mitchell and Mark discuss the importance of strategic marketing approaches, the significance of differentiation, and the evolving landscape of email marketing. They also explore alternative ways to grow email lists authentically and discuss the value of leveraging other people's audiences through collaborations. Tune in to gain valuable advice for avoiding common marketing missteps and achieving a better ROI on your marketing efforts.
Navigating Uncertainty with Authentic Marketing Strategies
Episode 36
In this solo episode of Unfudge Your Marketing, host Kristi Mitchell dives into the challenges of marketing in uncertain times. With 2025 kicking off amid political and economic instability, Kristi shares insights from recent conversations with business owners who are struggling to navigate these complexities.
From Marketing Frustration to Clarity: Finding the Right Support
Episode 35
Explore the journey of Hayden Orme, founder of Handled by Hayden & Co, as she shares her experiences with authentic branding and the significance of aligning marketing strategies with core values. Understand the challenges faced in outsourcing marketing execution and the lessons learned about trusting one's instincts in business decisions. This conversation highlights the importance of authenticity, the impact of timing on business strategies, and the value of expert collaboration to achieve business growth and holistic success.
Discovering the Power of Iteration in Failed Marketing Campaigns
Episode 34
Explore essential themes such as the pitfalls of desperation disguised as ambition in marketing efforts, and the importance of strategic iteration and adaptability for business growth. Learn from Brian McDonald's firsthand experience with Facebook ads, offering vital lessons on identifying suitable platforms for reaching your ideal clients and avoiding common marketing mistakes. Dive into the importance of focusing on "less but better" strategies and selecting a provider who promotes testing and iterative improvement. Discover how genuine engagement and tailored marketing tactics can significantly enhance business outcomes.
Mastering Marketing: Overcoming Fear, Building Trust, and Communicating Effectively
Episode 34
Join host Kristi Mitchell as she welcomes guests Selena Konmaki and Anna Larson to discuss common marketing mistakes in the latest episode of UnF*dge Your Marketing. Key themes include the importance of embracing new marketing strategies, understanding the need for multiple touchpoints, and effectively using language to connect with your audience. Gain insights on how to overcome hesitation in trying fresh approaches, the significance of repurposing content to amplify your reach, and striking the right balance in your marketing efforts. Don't miss these valuable lessons to enhance your marketing tactics and grow your business successfully.
Lessons from a Marketing Loss: Building Successful Partnerships
Episode 32
Explore the journey of Chanel Yarber, visionary CEO of Bright Girl Media, as she shares her marketing lessons learned from outsourcing pitfalls. Discover the impact of authenticity in connecting with your target audience and the importance of trusting your instincts as a business owner. Chanel and host Christy Mitchell candidly discuss the challenges of quick-fix marketing promises and the significance of building genuine, long-term partnerships. Learn how staying true to your core business values and asking the right questions can safeguard you from costly marketing mistakes. Whether you're a seasoned entrepreneur or just starting out, this episode offers valuable insights into maintaining authenticity and resilience in your marketing approach.
Beyond Company Posts: The Power of Personal Content in B2B Marketing
Episode 31
In this episode of "UnF*dge Your Marketing," host Kristi Mitchell engages with Jared Gibson, co-founder of Outworks, to explore strategic marketing tactics for professional services and SaaS industries. The discussion revolves around the transformative power of founder-led content on LinkedIn, emphasizing the importance of stepping out of one's comfort zone and making strategic marketing a priority. Jared shares insights into creating impactful LinkedIn content, the role of personal branding in building trust, and the challenges of being consistent with content creation. The conversation highlights the significance of prioritization, adapting to new marketing trends, and leveraging video content as a key differentiator in B2B spaces.
Opening Up Creative Boundaries in Marketing to Produce the Best Results
Episode 30
This episode of UnFdge Your Marketing* features a candid conversation with Jill Peterson, the founder and chief growth strategist at Clover Insights. Key themes explored include the challenges and lessons learned in developing a visual brand identity, the importance of open communication and collaboration with marketing providers, and the value of stepping outside your comfort zone to foster growth. Jill discusses the journey from initially using a friend's help for her logo to engaging a professional team and the insights gained from allowing creative freedom. Tune in to hear practical advice on how to effectively work with creative partners to achieve the best results for your brand.
Marketing Language Mistakes to Avoid With Lori Sussle Bonanni
Episode 29
Join Christy Mitchell and Lori Sussle Bonanni as they address common marketing pitfalls and the importance of authenticity. Discover tips on avoiding cliches, creating genuine urgency without misleading tactics, and maintaining grammar standards. Gain practical insights for making sure your marketing message speaks directly to your intended audience. Tune in for actionable advice to enhance your brand's communication strategy.
Challenges with Google Ads With Darleen Priday
Episode 28
Key themes of this episode include the integration of sales and marketing efforts, the necessity of consistent marketing for steady brand awareness, and the learning curve associated with Google Ads. Kristi and Darlene discuss the importance of hiring experts for specific tasks, allowing time for strategies to show results, and the value of data-driven decision-making in marketing. They also emphasize the role of supportive teams and virtual assistants, the cost versus time dilemma, and the need for a strong marketing foundation before investing in paid advertising.
Building a Strategic Marketing Foundation for Sustainable Growth
Episode 27
This episode explores the importance of strategic marketing planning for service-based business owners aiming to grow.
Kristi Mitchell shares insights on overcoming the over-reliance on referrals and networking to generate consistent client leads.
Learn about the four critical stages of the marketing funnel: attract, convert, nurture, and close.
Discover actionable recommendations for building a robust, organic foundation for your business's marketing efforts in the upcoming year.
Strategies to enhance your online presence and ensure your marketing investments yield desired results.
The Secret to Marketing Success: Consistency and Patience
Episode 26
Join Kristi Mitchell and guest Laura Wright as they explore the power of consistency in marketing strategies, showcasing how sticking to a single approach can produce remarkable results. They discuss the balance between sales and marketing, emphasizing the importance of adaptability and continuous refinement. Hear about real-life examples where persistent efforts led to significant revenue gains, and learn the value of taking a "purposeful pause" to ensure quality over quantity. This conversation highlights the importance of thoughtful, intentional marketing and maintaining front-of-mind awareness to engage ideal clients.
Building Beyond Referrals: Amy Foley’s Journey to Diversified Marketing
Episode 25
Are you relying solely on referrals and word-of-mouth to grow your business? In this episode, we explore the critical need for diversified marketing strategies to sustain long-term success. Amy shares her journey as a seasoned entrepreneur, highlighting the pitfalls of not having a proactive marketing plan and how she overcame analysis paralysis to make confident decisions. Learn actionable insights to future-proof your business, adapt to market changes, and ensure your marketing strategy drives growth consistently.
Lesson Learned: The Challenges Of Working With Service Providers
Episode 24
Join Kristi Mitchell and Amanda Lockhart Davis as they highlight the importance of vetting marketing service providers by asking critical questions and seeking references. Amanda shares her challenging experience with a marketing firm and outlines key takeaways on avoiding cookie-cutter approaches and ensuring strong communication. Learn essential strategies for tailoring marketing efforts to your unique business needs and tips for effective provider evaluation.
Mastering LinkedIn for Genuine Engagement and Sales Success with Bob Woods
Episode 23
Explore the importance of aligning your content with audience interests, turning engagement into tangible results, and positioning yourself as a thought leader. Bob Woods shares strategies for leveraging LinkedIn to create value-driven content, conduct effective market research, and engage meaningfully with prospects. Discover how to use client feedback for content ideas and proactively connect with your ideal clients and influencers.
Aligning Marketing with Personal Values: Dr. Carrie Graham
Episode 22
In this episode, Dr. Graham opens up about her discomfort with mainstream digital marketing tactics and how she has navigated these challenges by aligning her strategies with her values and comfort levels. We'll explore the emotional hurdles business owners encounter when tackling marketing, the importance of consistent and personalized marketing strategies, and the value of collaborative relationships with service providers.
Dr. Graham shares her personal journey—from relying solely on referrals to recognizing the necessity of a robust marketing plan—and offers insights on how businesses can create calming and effective marketing approaches.
AI and Freelancers: Navigating Emerging Marketing Trends
Episode 21
Kristi dives deep into the marketing trends that are making waves at the end of 2024 and future predictions that could shape the industry. Whether you're a seasoned business owner or just stepping into the marketing world, this episode is packed with insights you won't want to miss!
Unpacking Vanity Metrics – Real Insights Over Numbers With Bev Feldman
Episode 16
Explore the nuances of email marketing with Bev Feldman and Kristi Mitchell as they discuss the importance of meaningful metrics over vanity numbers. Learn how to craft engaging and consent-based email campaigns, track relevant data, and build effective long-term subscriber relationships. Discover practical strategies for maintaining consistent communication and repurposing content to enhance audience engagement. Understand why quality engagement trumps list size and get actionable tips for refining your marketing strategy.